#124 – Mina Tamang on SEO Techniques That Prioritise the User Experience – WP Tavern

[00:00:00] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My title is Nathan Wrigley.

Jukebox is a podcast which is devoted to all issues WordPress. The folks, the occasions, the plugins, the blocks, the themes, and on this case, placing consumer expertise on the coronary heart of your search engine optimization technique.

For those who’d prefer to subscribe to the podcast, you are able to do that by trying to find WP Tavern in your podcast participant of selection, or by going to wptavern.com ahead slash feed ahead slash podcast. And you may copy that URL into most podcast gamers.

In case you have a subject that you just’d like us to function on the podcast, I’m eager to listen to from you and hopefully get you, or your concept, featured on the present. Head to wptavern.com ahead slash contact ahead slash jukebox, and use the shape there.

So on the podcast right now, we’ve got Mina Tamang. Mina works as an search engine optimization professional at Codewing Options. She has over six years of expertise within the business. Up to now three years, she’s additionally change into actively concerned within the WordPress neighborhood, and she or he not too long ago spoke at WordCamp Katmandu, which is the place she lives.

On this episode, Mina shares her journey and experiences in search engine optimization, detailing how she found her love for the sphere, and the way it has developed over time.

She’s a seasoned public speaker with expertise in Toastmasters, and she or he introduced her concepts to the stage at WordCamp Asia this yr.

Not like conventional search engine optimization strategies that may typically prioritize key phrase analysis to attain prime search engine rankings, Mena champions a consumer first strategy. She explains what she sees as the restrictions of outdated practices, and emphasizes the significance of understanding, and addressing the ache factors, and wishes of your viewers. Her central concept is at all times in direction of benefiting the top consumer fairly than simply appeasing search engines like google and yahoo.

We speak in regards to the significance of integrating each conventional search engine optimization guidelines, and consumer centric content material creation, and get into the relevance of technical optimizations, pace components, and the function of WordPress plugins. For these new to web site constructing, she underscores the user-friendliness of WordPress and its compatibility together with her search engine optimization methods.

It’s 2024, and so we additionally mentioned the rising affect of AI in content material technology. Recognizing its utility, while cautioning on the need of sustaining a human ingredient to make sure content material is relatable and free from in accuracies.

For those who’re seeking to refine your search engine optimization methods with a concentrate on longterm, consumer oriented, development, while additionally navigating the complexities of recent instruments and strategies, this episode is for you.

For those who’d like to search out out extra, yow will discover the entire hyperlinks within the present notes by heading to wptavern.com ahead slash podcast, the place you’ll discover all the opposite episodes as properly.

A fast be aware earlier than we start, that is the final reside recording from WordCamp Asia. There was various background noise to cope with, and I’d performed my greatest to scrub up the audio and make it as straightforward to take heed to as doable.

And so with out additional delay, I convey you Mena Tamang.

I’m joined on the podcast right now by Mina Tamang. How are you doing?

[00:03:45] Mina Tamang: I’m doing good.

[00:03:46] Nathan Wrigley: Good to have you ever on the podcast right now. You stated that is your first podcast look?

[00:03:50] Mina Tamang: Yeah.

[00:03:51] Nathan Wrigley: Are you ready on your speak at WordCamp Asia? Are you able to go?

[00:03:55] Mina Tamang: So it’s really tomorrow.

[00:03:56] Nathan Wrigley: Okay.

[00:03:57] Mina Tamang: Most likely at 10:00 AM. Monitor 4.

[00:03:59] Nathan Wrigley: And have you ever performed a lot public talking previously?

[00:04:02] Mina Tamang: Yeah, I’ve, I’ve. As a result of I’m engaged with the Toastmasters. So are you aware something about Toastmasters?

[00:04:08] Nathan Wrigley: No.

[00:04:08] Mina Tamang: So really it’s about making the folks be taught in regards to the communication talent, in addition to management expertise. And there we additionally study public talking, so I’ve performed it. Not within the huge stage, however smaller stage, however I’ve performed it.

[00:04:22] Nathan Wrigley: So right now we’re going to speak about search engine optimization, and that’s what your speak is about at WordCamp Asia. Earlier than we do this, are you able to simply inform us somewhat bit about your background, the place you come from, what organisation you’re employed for? Do you’re employed within the search engine optimization area? So simply give us somewhat biography.

[00:04:38] Mina Tamang: Certain. So I’m Mina Tamang, and I got here from the land of Himalayas, so from Nepal. And for the previous 6 years I’ve been doing the search engine optimization, and search engine optimization is like my ardour. So I’ve began from the search engine optimization, and I’m by no means pondering of like leaving it. In order that’s what I do.

And I work for the Codewing Resolution, which can also be a WordPress growth firm, that construct WordPress themes, plugins. And I bought to learn about WordPress extra intimately by becoming a member of this firm, again in I feel 2020, through the Covid time. After which I bought to be taught in regards to the WordPress neighborhood. And I noticed so many alternatives, and ever since then, I’ve been partaking with the WordCamps, both by being attendee or by the audio system, and that rather more to discover. So yeah, I’m doing this factor proper now.

[00:05:26] Nathan Wrigley: So, search engine optimization is your day-to-day?

[00:05:29] Mina Tamang: Yeah.

[00:05:30] Nathan Wrigley: Okay. So the speak that you’re placing on is all about this totally different manner of doing search engine optimization. You talked about that there’s an previous manner, which clearly you don’t use, and there’s a brand new manner. What’s the previous manner, and why do you not do it that manner anymore? What’s it that’s flawed with that, and what’s your new manner?

[00:05:48] Mina Tamang: So after I began doing search engine optimization, so what I used to be taught was, it’s a search engine optimisation. So we have to rank web site on prime. Perhaps primary. After which it’ll assist to extend site visitors on our web site. And that can result in the enterprise success, or regardless of the objective is.

In order that’s what folks suppose nonetheless now, and that’s what I used to be taught. And that’s a really vainness issues like, what folks suppose and really feel about search engine optimization, it’s all about rating, and in regards to the site visitors. But it surely’s not. That’s the previous manner of search engine optimization.

So now, these rating and people site visitors are simply numbers. What we have to focus is on the enterprise objective. So let me go extra element. There’s three kinds of search engine optimization. There’s a black hat search engine optimization, gray hat search engine optimization, and white hat search engine optimization.

So if we comply with all the principles of Google’s, or any search engines like google and yahoo, that’s a white search engine optimization. And in white search engine optimization we discuss web page optimisations, technical optimisations, pace components, and backlinks, and lots of extra issues, content material creation.

And there’s a black hat, which is like doing reverse of what that you must be doing. It’s principally like breaking all the principles and legal guidelines.

And there’s a gray hat, the center half. So mixture of the white and the black. In order that’s what folks take into consideration search engine optimization. And there are lots of people who do white, there are lots of people do black, and the gray, however I’m not speaking about these.

So what I’m speaking about is, the folks suppose that search engine optimization is all about rating and improve the site visitors, however that’s flawed. As a result of while you do this, you prioritise the search engine. Let’s say Google. You’re working for Google, not on your viewers. And your viewers is folks, not the bots. So what that you must do is to place your consumer first. Take into consideration the ache factors, and their wants. So if persons are trying to find methods to use, for instance, cell, then promoting your cellphone straight shouldn’t be your principal factor to do.

First that you must educate them. How that cellphone goes to be helpful for them within the day-to-day day by day makes use of. In order that’s how you’ll be coping with the search engine optimization. In order that’s why I needed to. And in my new manner of doing search engine optimization, my focus is at all times on the customers. In order that’s what needed to say.

[00:08:04] Nathan Wrigley: So if we do issues within the previous manner, and we regard the entire venture of search engine optimization of attending to the highest of the search rating, and we need to be primary in order that we get found extra usually. The principles for doing which might be apparent, properly, not apparent, however everyone has slowly discovered what these guidelines are, we’ve bought plugins in WordPress to make that occur.

Does your approach, properly, is it simpler to do your approach? It definitely sounds extra human to do your approach. However, does it have the identical impression? If I comply with your template, the way in which that you’re going to inform us that you’re doing search engine optimization, will I nonetheless rise to the highest of the search rating? As a result of it seems like that’s at all times the purpose. You need to be primary. Does it work, your approach, to get us to primary?

[00:08:48] Mina Tamang: Sure. So my level is, we don’t need to be primary. As a result of being a primary doesn’t assure for your corporation success, or no matter your metrics is. For instance, if I’m promoting a product, and my objective is, or my principal goal is to promote my product, proper? And I’m rating on all of the key phrases that I needed, however my enterprise success, the metrics, that objective shouldn’t be occurring. So what’s the purpose of being primary.

So we could be nonetheless within the primary, and in addition drive the extra gross sales. For that, we have to concentrate on the customers. I’m not speaking about doing all of the handbook issues. We do take assist of instruments, like plugins. For instance, Yoast. However no matter we do, the main focus ought to be performed no matter, like, for instance, while you do the content material creation, if I provide you with a content material that’s all written by the AI, and doesn’t meet your ache factors, would you changing to my buyer?

So their wants and the human mind don’t essentially make clear what works for you. For my prospects, what are the ache factors? In order that must be performed by the human. If it’s performed by the human, they are going to really know the ache factors. And we’ll clearly take the assistance of instruments, and plugins, and anything.

[00:09:57] Nathan Wrigley: So, is it even honest to name this search engine optimization? As a result of in case you’re probably not placing a substantial amount of thought into the search engine, search engine optimization clearly stands for Search Engine Optimisation, can your system even pretty be known as search engine optimization, since you’re probably not giving an excessive amount of thought of the place you’re going to finish up in search?

[00:10:16] Mina Tamang: Okay, so let me make clear that. So sure, I’m clearly working for the search engine optimization. There are specific guidelines like, once we discuss search engine optimization guidelines, there’s a meta title, descriptions, and there are additionally hyperlink, and there additionally key phrases. I’m not educating all these issues. However no matter I do, I be mindful the customers.

There was a time when folks used to stuff key phrases inside a content material at huge numbers. That used work. However does that work now? It doesn’t. So there are specific guidelines that must be adopted, and we are going to clearly comply with these. However at any time when doing the advertising, whether or not it’s content material by way of movies or every part, we put the consumer first. And Google itself put the consumer first. They need the consumer to get the helpful data from the nice web site, not from the spammy web site, that does every part for the major search engines.

So there comes the belief issue. So, sure, it’s known as search engine optimization, we do comply with all the principles, as a result of I’m simply speaking in regards to the content material creations, there are different issue as properly. After we do the search engine optimization, we additionally take care of the technical issues. We’ve got to collaborate with builders, there are adjustments wanted. Okay, this one shouldn’t be good by trying on the consumer expertise issue, like pace, the designs, every part there may be. So we do this as properly. And in relation to doing the content material creation, I’m specializing in that half. So in that sense, we have to put the consumer first.

[00:11:36] Nathan Wrigley: Give us an instance of the way you really do that. So let’s take the instance, you talked about cellphones, however we may do something. You’re clearly fascinated about the purchaser on the finish, the shopper, the shopper, no matter it could be. Simply speak us by way of the method that you’re going by way of in your organization, to make this all occur.

[00:11:53] Mina Tamang: Okay. So for instance, my firm sells product, proper? So I must put that, my product, to the viewers. Individuals must know we exist. For that, clearly we are going to comply with all of the search engine optimization guidelines. We have to put a very powerful key phrases inside a title, my description inside a content material, and we will even do the content material advertising, video advertising. So then, once we emphasise or spotlight the options, we don’t concentrate on them, we focus extra on the advantages. So, how the product goes to assist them. I’ll provide you with a easy instance, not a couple of product, however actual instance. So, are you aware about again scratcher?

[00:12:30] Nathan Wrigley: I can think about. So one thing to actually scratch your again with. Okay.

[00:12:34] Mina Tamang: So possibly there was a time it was not found, not made, so folks used their fingers to scratch the again, proper? So then they made the product. Now, how did the corporate promote this? Perhaps in these time, there was no web, or on-line issues to advertise issues, proper? So possibly they promote down the road by displaying that again scratcher, doing by themselves.

See, how did the viewers join it? Okay, there’s a factor, like this lengthy factor, a stick that can be utilized to scratch our again. They usually did it with their ache factors. There are elements that we are able to’t attain with our hand, proper? That’s a easy product in itself. In order that’s what I’m attempting to inform. Each time we do the advertising of our product, we have to emphasise the advantages as a substitute of options.

[00:13:19] Nathan Wrigley: Your course of is about selecting the best language, and as a substitute of concentrating relentlessly, which is I feel what most individuals do, on key phrases and all of that stuff, you might be explaining, and on this case it’s a product, again scratcher, you might be explaining the advantages. And also you consider that by simply explaining the advantages, you may creep, properly, not creep up the search rating as a result of that isn’t what you’re attempting to do, however you may change into found since you are utilizing this language.

[00:13:47] Mina Tamang: Yeah. And that’s what I need to focus in is the phrase of mouth. As a result of the individual, just like the product, he’s going to clearly inform to his associates, colleague, or anybody that this product is beneficial. Additionally I’m stating, and this won’t fall below search engine optimization, or past the search engine optimization, but it surely goes together with the search engine optimization, as a result of the search engine optimization doesn’t fall below the advertising or the gross sales, it’s in between.

So we work with gross sales group in addition to entrepreneurs, our work is that. So I needed to focus that phrase of mouth is an effective manner of selling the market. And different factor is we are able to concentrate on all of the stuff as properly. Content material, video, and clearly there’s a backlink, however that additionally comes with the, there’s two issues.

We are able to do it by paid, or the free one. Free is natural, it’s fairly troublesome to do it. And we additionally want to think about the place the enterprise stands. Is it simply within the oldest days of the market? Is it within the mid, or is it within the exploring stage? We additionally want to think about these issues as properly. So there are lots of issues to think about.

[00:14:46] Nathan Wrigley: Yeah. If you clarify this to your shoppers, I’m guessing that the majority shoppers may have this notion of, properly, no, no, no, we have to use a great deal of key phrases, and we have to ram the key phrases in as a lot as doable, as a result of that’s the understanding of search engine optimization that they’ve. Do you get lots of pushback out of your shoppers while you clarify, no, no, no, we’re not doing any of that, we’re simply going to focus on the advantages, and clarify them in straightforward to know language, and hopefully get found. And a little bit of phrase of mouth as properly?

[00:15:12] Mina Tamang: Yeah, so much, so much. As a result of as I stated earlier, folks suppose search engine optimization is about key phrases, rating and site visitors. So at any time when they ask for the report, and we’ve got to inform them, okay, we’ve got this a lot as site visitors, this a lot conversion, however they need sure key phrases to be ranked. And we are saying them, look, right here’s your report, that is trying good.

And search engine optimization is one thing that doesn’t go directly in any respect. It’ll not skyrocket directly, it’ll take time. In order that factor may be very troublesome to make them perceive, that search engine optimization takes time, and rating for each key phrase shouldn’t be the primary objective. Our principal targets ought to be on the enterprise objective, that’s to promote the service, product, or anything that they need us to do. And it’s very onerous, and we have to educate them as properly. Look, right here my ache level is, they don’t perceive the search engine optimization. What’s search engine optimization? And we have to educate them.

[00:16:01] Nathan Wrigley: Yeah, as a result of I can think about that, in case you’ve launched a shopper web site, and we’ll use the instance of a again scratcher, in the event that they’re promoting again scratches, inside few weeks your buyer goes to be going to a search engine, let’s use the instance of Google, they usually’re going to be typing in a complete vary of issues, they are going to hit the return key on their laptop, they usually’re hoping to see their web site on the primary web page. Primary, quantity two, quantity three. They’re hoping to see that occur.

From what you might be saying, you might be telling your shoppers, look, don’t obsess about that. Cease worrying about turning into first web page, primary, quantity two, no matter it could be. Let’s focus simply on making the messaging proper. After which if we do that every one accurately, it ought to simply comply with on that the gross sales will start. I’m guessing that your shoppers do come to you and say, properly, the place are we? We’re not wherever on the search. I’m guessing that occurs.

[00:16:46] Mina Tamang: Yeah. So, as I stated, once we concentrate on the advantages and on the customers, with time it’ll routinely rank. So see if we begin with the concentrate on rating, then that is likely to be a short lived success. It gained’t be the everlasting. However in case you concentrate on the consumer and advantages, with time our web site will clearly rank, as a result of there’s an element known as consumer expertise and the search engine optimization, and that issues so much for a lot of the search engine. So in the end, we are going to rank as properly, and in addition get the natural, constant, natural site visitors. In order that’s my objective.

[00:17:16] Nathan Wrigley: So, it appears like it is a far more easy strategy in some ways. It’s extra easy, since you’re not obsessing about, I don’t know, spreadsheets with all of the key phrases in, and writing down the numbers of clicks, and all of that. All of that goes out the window, and also you’re simply concentrating on straightforward, easy language. And it’s a protracted sport. You’re not attempting to do that within the subsequent week or month.

You’re saying to your prospects, okay, let’s have a look at it extra over a yr, or two years, or one thing like that. Proper, okay. So it’s a a lot, for much longer sport, however simpler to do, as a result of actually all that you just’re doing is worrying in regards to the language, proper? So it’s simpler.

[00:17:51] Mina Tamang: Yeah, it is likely to be. I wouldn’t say it’s simpler, however we’ve got to be constant as a result of folks may get annoyed about not getting the consequence. So like there are folks.

[00:18:01] Nathan Wrigley: Sure, I can think about they’d, yeah.

[00:18:02] Mina Tamang: Particularly shoppers. They fear about, the place is the outcomes? The place are we? What are the standing in regards to the rankings, site visitors? But it surely takes time, so it’s for the long term. And we must be persistently hoping that it’s going to go proper.

[00:18:15] Nathan Wrigley: And do the major search engines, increasingly, take different metrics? So it’s not simply the key phrases. You talked about issues just like the efficiency of the web site so, you recognize, we’ve bought issues like core internet vitals, and the entire bits and items which might be rolled into that. The pace of the location, clearly the standard of the content material itself. There’s extra to the search engine than simply key phrases. It’s in regards to the efficiency, it’s about the way in which the location is designed, it’s in regards to the pace of the server, all of these issues.

[00:18:41] Mina Tamang: Yeah. So what Google is attempting to do, it’s attempting to assist the customers by implementing all these components for all of the SEOs and the enterprise homeowners. What they need is that customers get greatest outcomes from the nice web site. And for that, all these components are vital, like for the pace. So in case your web site shouldn’t be going to load, then folks will clearly get annoyed and never get the consequence, they usually should go from one to a different place. And that can clearly take their time.

And in relation to different content material creations, if they’re going to web site to get data to unravel their issues, they usually’re not getting it. So meaning, in the end, Google desires to assist its customers, and that’s why they’re implementing all these guidelines. And all these are simply components. I wouldn’t say that’s a rating components. Individuals take it as a rating issue, however once we take care of all these issues like pace, core internet vitals, it doesn’t should be good.

As a result of while you concentrate on making all of the components good, you may fall into observe of creating like your web site much less helpful for customers. For instance, you’ve made your core internet vitals like a 100% rating, however sure options of your web site doesn’t load whereas doing that, which was crucial to your viewers to interact with their product. Then losses are yours. So we have to point out at the least stability. So we’d like a stability.

[00:19:56] Nathan Wrigley: You’re at a WordPress convention. Are you utilizing WordPress instruments? I feel you used phrase Yoast I feel a minute in the past. So, is your strategy based mostly on WordPress plugins that you just use, or is that this nearly utilizing the block editor, creating paragraphs, and writing textual content which is adjoining to no matter it’s that you’re attempting to market and promote?

[00:20:15] Mina Tamang: So I’m utilizing plugin. WordPress is so much simpler for the learners. These individuals who doesn’t learn about something about know-how, about methods to construct an internet site, and methods to run it. So it’s fairly useful software. And I’m utilizing it, and I’m additionally utilizing for my shoppers, and for all of the people who I inform methods to construct an internet site. And it’s positively going to assist.

However really it’s not only for the WordPress, it’s for all the opposite platform as properly. The method, the principles are identical for each web site. Both it’s an enormous, both it’s small. What’s it constructed on? It’s both the WordPress or Shopify. Individuals name it Shopify search engine optimization. The method, the principles are identical. Simply we’re taking the assistance of the plugins and the opposite instruments.

[00:20:56] Nathan Wrigley: Okay. So there’s no explicit plugin that you just advocate over one other one. WordPress plugins will work on your strategy, and also you’re concentrating on the phrases that you just create.

[00:21:04] Mina Tamang: Yeah, you should utilize it. I might positively advocate utilizing Yoast or Rank Math, for many who don’t know a lot about search engine optimization, however don’t prioritise it to make it an ideal rating. That’s what I’d say.

[00:21:14] Nathan Wrigley: We’re within the period of AI, and persons are making tons and many content material these days with AI. You go to OpenAI, or another AI, and also you ask it to supply a ten,000 phrase article about again scratchers and it’ll do it. And can do what seems like a great job. My instinct although is that, it’s most likely not doing you any favors, as a result of the content material it creates is possibly not really very human, or doubtlessly is filled with inaccuracies. What are your ideas on AI created content material, and the way which may have an effect on your potential to rise into the search outcomes?

[00:21:51] Mina Tamang: Okay, so, AI software is like our legs and arms. It’s a bit like that for now. And I’m additionally utilizing AI software, however to make clear on my technique. AI software can positively provide you with no matter you search. Like what is that this? It’ll provide you with reply. How can I do that? It’ll provide you with reply. However what doesn’t it provide you with is the private experiences. And, how will we extra join with the viewers naturally? It’s by way of the experiences, the educational. In order that’s what I feel, for my part, lacks the AI.

So I’m form of pondering to shifting the technique in direction of that. Sharing the expertise, getting extra the private degree. So in that sense, we are able to clearly, at the least do the nice search engine optimization with out AI software. I’m not saying that staying away. I’m additionally utilizing AI to create the content material. However, for instance, you might be additionally utilizing AI software. I’m additionally utilizing AI instruments, for a similar matter to write down a content material. It’d provide the related content material, proper? So now, how am I going to compete with you? We’ll get the identical reply, related. In order that’s the place I do my technique, the brand new technique, of placing my private expertise, and a few of my human mind and important judgment. That’s what I do. I’ll clearly, take the assistance of AI. I’m not staying away from it, however I’m utilizing it in a extra artistic manner.

[00:23:07] Nathan Wrigley: Yeah. So you might be offering further content material, which is, I don’t know, you’re educating folks, again scratcher is type of a troublesome instance as a result of I don’t actually know that there’s so much to say a couple of again scratcher. However the level is, you’re going above and past what the AI would simply provide you with. And you might be saying be useful, educate the viewers, give them issues that they need, you recognize, give them takeaways, give them issues that they’ll take pleasure in, give them weblog posts which might be really significant. So being useful in your web site is the objective, over simply pure search engine optimization.

Do you utilize AI to seek for issues as of late? So I’ve actually dropped Google as my search engine. I imply, we are able to go into a number of the different search engines like google and yahoo which might be round there. However I’m more and more discovering myself utilizing AI to search out what I would like on the web. So fairly than get me to a specific web site, if it’s a query, I simply need the reply to come back out. So I am going to OpenAI, and I ask it a direct query, and it provides me the reply. In order that’s the opposite manner round. Somewhat than utilizing AI to create content material, do you see that search engines like google and yahoo have gotten much less visited by folks?

[00:24:14] Mina Tamang: For now, it’s not. Perhaps within the subsequent 2030, I’m undecided about that. For now, for the brief reply that may very well be answered inside like two or three paragraph, folks will clearly select the AI over the search engine. However in relation to utilizing one thing like, for instance, methods to take {a photograph}, a great {photograph}, then I’d must examine the movies, as a substitute of getting the solutions. And they’d clearly want a tutorial, proper?

So for that, persons are nonetheless utilizing the search engine, in addition to the AI software. However for the lengthy reply, that wants extra tutorial, extra of like methods to do it, persons are utilizing search engine. And for now it’s okay. I don’t know in regards to the future.

Even the Google is selling the AI, like there’s a generative AI. No matter I’ll search one thing, key phrases, they are going to give the solutions routinely. However when I’ve to make use of any product, methods to use it, like if there’s one thing drawback with my product, any issues in my day by day life, for instance, I crack my cellphone display screen, then methods to restore it. Perhaps for that I shall be utilizing the major search engines.

[00:25:14] Nathan Wrigley: Proper. Do you focus along with your shoppers, do you solely discuss Google along with your shoppers? As a result of I do know that there’s fairly a couple of choices on the market as of late. You realize, you’ve bought Bing. There’s one known as Kagi, which I’ve used fairly a couple of instances. I’ve used Duck Duck Go fairly a couple of instances. Is all of it about Google? Is Google the factor?

[00:25:31] Mina Tamang: No. So after I discuss search engine, I discuss every part. Although we do point out Google more often than not, as a result of it’s the most used search engine, proper? So after I say search engine into the non-tech folks, they’d say Google. So I’ve to say it Google. However I haven’t used different search engine a lot, like Kagi. I feel it’s a premium.

[00:25:50] Nathan Wrigley: Yeah, Kagi you pay for. Duck Duck Go is free although. It’s advert supported, you recognize?

[00:25:54] Mina Tamang: Nicely, I haven’t used these, however my precedence shouldn’t be search engine. For instance, if I put the Google as a precedence search engine, as I stated, I might not prioritise extra on the search engine, extra on the customers.

[00:26:05] Nathan Wrigley: Okay. So let’s say I’m a shopper, and I come to you, and I’ve bought a store, and I’m promoting, oh I don’t know, let’s say cellphones. We’re going to sit down, and we’re going to have a dialog about, okay, we wish an internet site, we want it to be found. What are the type of issues that you’re telling me to go away and do? You’ve talked about movies. You’ve talked about issues like, properly, I’m guessing weblog posts and issues like that. What’s the type of content material that you really want me, your shopper to make, create?

[00:26:32] Mina Tamang: Okay. So first we have to make clear that search engine optimization shouldn’t be for each kind of web site. We have to perceive the market, so the place the viewers is. For the cellphone, it is likely to be the extra of like social media, movies, as a result of folks need to see how their cellphone will look, the way it’ll operate, fairly than like trying on the textual content. They would like the video, visuals. So we have to perceive that as properly. So first we have to perceive the market, your area of interest. Then solely we may advocate what works greatest for you. And for the instance of cellphone, it’s going to be all of them. It’s additionally the textual content, the running a blog, the movies, and in addition the e-mail advertising. All the things will work.

[00:27:09] Nathan Wrigley: So let’s decide a unique product then. So not the cell phone. Let’s take into consideration, oh I don’t know, we’ve bought a bookshop. You realize, we’ve bought bodily books, folks are available in to the store they usually purchase issues from us. It’s somewhat bit extra of an previous know-how. You realize, possibly there’s much less video in there. So how would that be tailored? Bookshop towards cell phone. What could be the distinction that you’d be getting prospects to consider?

[00:27:28] Mina Tamang: So the viewers would clearly be the little bit smaller in comparison with cellphone, in relation to e book possibly. For the e book, I might advocate to do the social media, running a blog, and the e-mail advertising, as a result of folks do search books. In my nation, in Nepal, there are lots of books that may be very onerous to search out. After which they should join with the bookshop homeowners ceaselessly. And that’s the place the social media could be a lot simpler to speak with them sooner. So I might advocate the social media as a substitute of, if I’ve to decide on search engine optimization and social media for the e book gross sales store, I would like this social media. In order that’s what I might advocate.

[00:28:05] Nathan Wrigley: It truly is a case of speaking to the shopper, and every person who comes by way of your organization’s door, you’ve a unique set of issues that you just’re encouraging them to do. So it could be YouTube movies, it could be it e-mail, it could be weblog posts. And relying on what the product is, you’re going to get them to make these bits of content material particularly based mostly upon the product that they’ve bought. Proper, okay. So it looks as if it’s the lengthy sport. You’re on this, and it’s going to take a yr, two years, and what have you ever.

And it’s working on your firm, this technique, I’m guessing. You realize, you’ve bought shoppers coming again, they usually’re seeing, not trying on the search outcomes, however they’re seeing that their web site is efficient for them, they usually can inform themselves confidently, okay, we paid your organization to assist us get the merchandise that we’ve bought bought, and it’s working?

[00:28:49] Mina Tamang: So I don’t do a lot of shopper work, as a result of I work for the corporate, and which have their very own product. So really we promote our personal product, and it’s working good. Truly is all about trial and testing factor. We have to do AB testing so much. One technique is working, which may not work for the opposite web sites. We have to do check many times. So we do the testing issues, and it’s working effective for now.

Everybody have their very own fashion of working. Even when the principles and the format are the identical factor, however I would like one thing else. Like, after I write, create content material, I prefer to put it within the story manner. And another firms won’t prefer it. So there’s a working fashion distinction, however, sure, it’s working for me.

[00:29:28] Nathan Wrigley: Clearly it is a WordPress podcast that we’re recording in the meanwhile. Do you utilize WordPress for the entire websites that you just construct? Is that a part of the corporate’s mission, or does this technique that you just’ve bought work with any platform? You realize, be that Squarespace, or Wix, or no matter it could be.

[00:29:40] Mina Tamang: Yeah, it’s labored for everybody. It’s labored for each platform. The search engine optimization is not only for the WordPress. However sure, I’m utilizing WordPress and our merchandise relies on WordPress, and all of the shoppers, our prospects are all WordPress based mostly. So we do advocate the WordPress plugins, all of the issues. But it surely works for everybody.

Perhaps the doing issues is totally different. For the WordPress, we use plugin like Yoast or Rank Math, to do all of the search engine optimization stuff. Of their platform, for instance, Shopify, they may have their very own instruments or plugins to do this identical factor in a unique product title. So it’s the identical.

[00:30:12] Nathan Wrigley: So what’s the firm that you just work for? The place can we discover you? Do you’ve an e-mail tackle, or a social deal with that you just’d prefer to share?

[00:30:19] Mina Tamang: Yeah. I work for the Codewing Resolution. You may go and search, it’s codewing.co. And we’re additionally on social media, Fb, Instagram, and we even have YouTube channels, and all have devoted product as properly. And people have additionally the social media handles, and in addition the web sites.

[00:30:36] Nathan Wrigley: That’s all of the questions that I’ve bought. Is there something that you just suppose we’ve missed, that you just’d to deal with?

[00:30:41] Mina Tamang: I feel that’s okay.

[00:30:42] Nathan Wrigley: If that’s the case, I’ll say thanks very a lot for chatting to me right now, Mina.

[00:30:46] Mina Tamang: Thanks for having me. It was really an amazing alternative to attach with different folks, as a result of that is one thing that I might not get the possibility to fulfill you, and speak with you as properly. I positively seize the chance.