WooCommerce Set to Launch New Logo in 2025 – WP Tavern
WooCommerce is all set to roll out a new logo in early 2025. Tamara Niesen, Chief Advertising Officer at Woo instructed WP Tavern, “We noticed a chance to evolve the model so it aligns with our new product imaginative and prescient and provides us a stable basis for persevering with to develop our enterprise. The brand new course helps us stand out. It’s daring, contemporary, and communicates what we do and who we’re for.”
The up to date emblem, that includes a full of life purple and white coloration palette, has already sparked a buzz within the WordPress group. It showcases “WOO” in white in opposition to a deep purple background, typically transitioning right into a buying cart, with the “O”s doubling as wheels—completely representing a platform that powers thousands and thousands of on-line shops worldwide.
Jay Walsh, Director of Communications at WooCommerce.com, shared that they lately mentioned plans across the Woo and WooCommerce model and identification in the course of the keynote session of this 12 months’s WooSesh. The crew teased a refreshed WooCommerce emblem therapy in the course of the keynote, which is a part of the broader effort to make the Woo model, voice, and identification bolder and extra partaking for present and future retailers.
“Evolving our model and our predominant product is essential to our technique of rising new shops, reaching new retailers, and sustaining our place because the world’s hottest commerce platform”, he defined.
The animated emblem has been successful, drawing feedback like “among the best logos I’ve seen shortly” to “That is so darn cool.” BobWP of Do the Woo Podcast tweeted, “In case you missed this. And coming from somebody who used to design logos professionally, the only concepts, which now appear apparent, are the toughest. Nice job!”
Remkus de Vries of Inside WordPress e-newsletter, shared his pleasure saying, “It’s very uncommon to see a rebrand with a brand new emblem the place I instantly go “Wow, that’s an enormous enchancment, I adore it”, however once I noticed this final week, that’s precisely what I assumed.”
Regardless of the passion, just a few critics questioned the colour selection, however WooCommerce Product Lead James Kemp has assured that “the entire rebrand is tremendous vibrant and the purple has been enhanced.”
In 2023, WooCommerce rebranded to “Woo,” although they returned to WooCommerce.com in 2024 on account of search engine optimization challenges.
