Jamie Marsland Joins Automattic as Head of WordPress YouTube – WP Tavern
Jamie Marsland, a widely known determine within the WordPress group, has formally joined Automattic because the Head of WordPress.org YouTube. Beforehand, he had collaborated with WordPress.com on a sequence of YouTube movies titled ‘build and beyond.’
Within the official announcement, the Government Director of WordPress, Josepha Haden Chomphosy, mentioned, “ Jamie’s in depth expertise within the WordPress group and his ardour for empowering creators by way of this medium makes him the best particular person to guide our efforts in increasing and enhancing our YouTube presence… He’ll oversee the creation of high-quality content material, making certain our channel stays a worthwhile useful resource and a supply of inspiration for WordPress lovers worldwide whereas inspiring and empowering different open supply content material creators to additional the motion.”
She highlighted that the WordPress YouTube channel has turn out to be a trusted supply of data and inspiration and skilled a 6x improve in month-to-month views and engagement since 2023.
Pootlepress & WordPress Pace Construct Problem
Jamie Marsland isn’t any stranger to the WordPress group. He’s the founding father of Pootlepress, a number one WordPress improvement firm identified for merchandise reminiscent of Gutenberg Professional, WooBuilder Blocks, Storefront Blocks, and WooHoo Bar.
Just lately, he took the WordPress world by storm along with his WordPress Speed Build Challenge, during which members have half-hour to recreate a well-known web site utilizing WordPress. He efficiently roped in celebrities like Ben Ritner (Founding father of Kadence Theme), Justin Tadlock (Developer Relations Wrangler at Automattic), Brian Gardner (WordPress advocate at WP Engine), Nick Diego (Developer Relations Advocate at Automattic), Wealthy Tabor (Product Supervisor at Automattic), Jonathan Jernigan (Proprietor and founder at APEX Net Options) and Jessica Lyschik (Frontend and WordPress developer at Greyd)
This strategy to partaking the WordPress group has been a breath of contemporary air, particularly for a platform that has traditionally shied away from heavy advertising and marketing. Simon Harper, proprietor of SRH Design, as soon as remarked: “If WordPress goes to remain related or proceed to develop, it wants to think about advertising and marketing…..WordPress has a PR and Advertising drawback.”
Marsland’s Pace Problem and YouTube movies (like Wix’s Masterplan to conquer WordPress: The Inside Story!, Remaking Famous Websites sequence) received individuals speaking about WordPress.
Earlier than the official announcement, Marsland had cheekily teased his Twitter followers with a tweet: “I’ve received 3 BIG bits of WordPress information coming down the observe very quickly.”
The group’s response to his choice has been overwhelmingly constructive. Matt Mullenweg tweeted, “Our movies are going to be so significantly better now. :)” Different group members echoed this sentiment with feedback like, “There’s nobody higher to deliver some a lot wanted focus and power to WordPress video content material.”, “Couldn’t have chosen a greater particular person!” and “It’s an important transfer for the WordPress Group.”
Future Plans
Jamie Marsland has shared that he’ll proceed to take care of his plugins and YouTube channel and can restart the WordPress Pace Construct Problem subsequent month. He additionally hinted at an enormous identify within the WordPress house who can be his co-host for the brand new ‘WordPress Unplugged‘ stay Podcast.
