8 Best Lead Magnet Tools to Skyrocket Conversions (Compared)

At WPBeginner, we’ve been utilizing several types of lead magnets for over a decade now to get readers to subscribe to our e mail record. Up to now, we’ve got constructed lead magnets like ebooks, free instruments, giveaways, checklists, and much more.

We have now additionally used dozens of lead magnet instruments, together with an e book builder, an optin type creator to construct optin kinds, and e mail e-newsletter instruments to develop an e mail record. That’s why we all know what it takes to seize as many leads as potential and switch them into paying prospects.

On this article, we are going to share one of the best lead magnet instruments and our firsthand expertise with them.


What Is a Lead Magnet?

A lead magnet or an optin bribe is a worthwhile piece of content material or useful resource that you would be able to supply to potential prospects in alternate for his or her contact info, like their e mail handle or telephone quantity.

Lead magnets are extremely efficient in attracting new leads and rising your e mail record.

lead magnet example

Some frequent varieties of lead magnets embrace ebooks, whitepapers, checklists, templates, webinars, quizzes, case research, video tutorials, podcasts, free trials, reductions, and extra.

If you wish to develop your e mail record with a lead magnet, then you will want to make it related to your audience and supply worthwhile info or insights that they’ll’t simply discover elsewhere.

How We Chosen Lead Magnet Instruments

Right here are some things we thought-about when selecting lead magnet instruments for this showcase:

  • Our first-hand expertise: We’ve been growing our email list with lead magnets and have used a number of lead magnet instruments within the course of. We picked instruments that we’re already utilizing on WPBeginner and our companion manufacturers.
  • Totally different use instances: To develop leads with lead magnets, you’ll want to make use of several types of instruments, akin to a lead magnet creator, e mail advertising software program, a type builder, and promotion instruments. Whereas compiling this record, we thought-about these completely different use instances.
  • Components: We checked out a number of components, together with ease of use, options, pricing, and buyer assist to make sure that you get the very best worth to your cash.

Why Belief WPBeginner?

At WPBeginner, we’re a devoted group with over 16 years of expertise in WordPress, lead technology, and design. We extensively reviewed every plugin and power featured right here and totally examined them on actual web sites.

To study extra, see our complete editorial process.

Overview of the Greatest Lead Magnet Instruments

Title Class Pricing Free Possibility
???? Beacon Lead Magnet Builder $19 / month
???? OptinMonster Lead Kind Builder $9 / month
???? WPForms Lead Kind Builder $49.50 / yr
4 Thrive Leads Lead Kind Builder $99 / yr
5 Canva Lead Magnet Builder $120 / yr
6 SeedProd Lead Magnet Promoter $39.50 / yr
7 Constant Contact E mail Advertising and marketing Instrument $12 / month
8 Brevo E mail Advertising and marketing Instrument $25 / month

1. Beacon (Lead Magnet Creator)


Beacon is a strong lead magnet creator that helps companies and entrepreneurs create high-converting lead magnets. With Beacon, you may simply make ebooks, whitepapers, checklists, e mail templates, and extra with none design or coding expertise.

We examined Beacon for this text. From our expertise, it’s by far one of the best lead magnet builder we’ve ever labored with.

Beacon encompasses a user-friendly interface that makes it simple to create lead magnets, even for newbies. You don’t want any design or coding expertise to get began.

It presents a variety of professionally designed templates that you would be able to customise to create your personal distinctive lead magnets.

beacon lead magnet builder

Its drag-and-drop editor means that you can simply add and prepare parts in your lead magnet. With just some clicks, you may add textual content, pictures, movies, and extra.

Professionals of Utilizing Beacon:

  • Lead seize kinds: Except for lead magnets, Beacon additionally allows you to construct lead seize kinds that you would be able to embed in your web site to gather leads.
  • Integration with common e mail advertising platforms: It seamlessly integrates with all main email marketing platforms, so you may simply add new subscribers to your e mail record.
  • Content material blocks: Beacon offers a library of pre-made content material blocks, akin to calls-to-action, opt-in kinds, and social share buttons. These not solely aid you construct a lead magnet but additionally develop your e mail record.
  • Crew collaboration: It permits a number of group members to collaborate on creating lead magnets. This characteristic is especially helpful for groups working remotely or on completely different schedules.

Cons of Utilizing Beacon:

  • Restricted free plan: Whereas Beacon presents a free plan, you’ll need to improve to obtain a lead magnet you could have constructed. Nonetheless, you may embed a lead magnet type in your web site and accumulate emails with the free plan.
  • No A/B testing: Beacon doesn’t supply A/B testing, which may be useful for optimizing your lead magnet kinds.

Why We Suggest Beacon: Beacon is one of the best wager in case you are trying to construct gorgeous lead magnets that convert with out hiring a designer. It even allows you to create a library of gated content material inside a minute!

Pricing: Beacon presents a free model, which is finest for brand new companies and hobbyists. The premium model begins at $19 monthly.

2. OptinMonster (Lead Magnet Form Builder)


OptinMonster is one of the best lead generator instrument that comes with pre-designed type templates that can assist you create a excessive changing lead magnet type.

We really apply it to WPBeginner to create high-converting popups, a sticky floating bar, and lots of different varieties of campaigns to develop our e mail record.

For extra particulars, study how to do lead generation in WordPress like a pro.

Making a Lead Magnet Kind

To create a high-converting optin bribe type, merely join OptinMonster, select a lead magnet template that you simply like, after which customise it to match your branding.

When you’ve chosen a template, you may add your lead magnet picture to the shape.

Then, be sure you combine your e mail advertising service with OptinMonster. That means, as quickly as somebody subscribes to your record, you may ship the lead magnet to their e mail whereas additionally rising your record.

Professionals of OptinMonster:

  • Tremendous simple to construct a type: With the drag and drop builder, you may create a high-converting lead magnet type in minutes.
  • By no means construct a type from scratch: OptinMonster presents a wide range of pre-built lead magnet templates, so that you don’t have to start out a marketing campaign from scratch.
  • Web page-level focusing on: You’ll be able to goal particular pages or posts along with your type to extend conversions.
  • Different superior focusing on: OptinMonster additionally has a number of superior focusing on options, like exit intent, onsite retargeting, A/B testing, and extra.

Cons of OptinMonster:

  • No free plan: Whereas OptinMonster doesn’t promote a free plan, when you set up its free WordPress plugin, then you may get a free plan.
  • SaaS instrument: Because it’s a SaaS plugin, you’ll need to log in to OptinMonster to construct a type. Nonetheless, in contrast to different popup plugins, it doesn’t decelerate your web site because it doesn’t eat a lot of your server sources.

Why We Suggest OptinMonster: OptinMonster is by far one of the best lead magnet type instrument out there available on the market. We apply it to WPBeginner to spice up our lead technology development.

Pricing: OptinMonster begins at $9/month when billed yearly. To get superior options like Exit Intent expertise and Sure/No kinds, you want the Professional plan, which begins at $29/month.

You’ll be able to learn our OptinMonster review for extra particulars.

3. WPForms (Freemium WordPress Form Builder)


WPForms is essentially the most user-friendly WordPress type builder plugin that means that you can create high-converting lead magnet kinds with ease. It’s out there in each a free and premium model, with the free version providing a variety of options that can assist you get began.

In contrast to most free WordPress form plugins, WPForms presents native integration with an e mail advertising service: Fixed Contact. Which means with out paying a dime, you may create a lead magnet type in WordPress and begin rising your e mail record straight away.

We use WPForms on WPBeginner for various functions, together with contact kinds, lead technology, and extra. Based mostly on our expertise, we consider it’s essentially the most beginner-friendly WordPress type builder.

The premium model of WPForms comes with a number of extra options:

  • Integrations: Combine your kinds with common email marketing services like AWeber, GetResponse, Mailchimp, and extra.
  • Pre-built type templates: WPForms comes with a library of 1800+ pre-built type templates to select from. This may prevent effort and time when creating your personal kinds.
  • Drag-and-drop type builder: The drag-and-drop type builder makes it simple to create kinds with none coding data. Merely drag and drop the fields you want onto the shape builder to launch your kinds straight away.
  • Cell-responsive kinds: WPForms kinds are mobile-responsive, so they may look nice on any system.
  • Spam safety: WPForms consists of built-in spam safety to keep your forms safe from spam submissions.

Professionals of Utilizing WPForms:

  • Newbie-friendly: WPForms is designed to be simple to make use of, even for newbies who don’t have any coding expertise.
  • Simple peasy: Its drag-and-drop interface and its assortment of pre-built type templates make it simple to construct and launch a WordPress type.
  • Full WordPress type resolution: Whether or not you wish to combine cost processors along with your kinds or construct different varieties of kinds, like registration and even login forms, WPForms is one of the best wager.
  • Nice assist: WPForms has a devoted assist group that’s out there that can assist you with any points you might encounter.

Cons of Utilizing WPForms:

  • Solely Fixed Contact with the free model: The free model solely helps the Fixed Contact integration. For integration with different e mail advertising providers, like Mailchimp or AWeber, you’ll have to make use of the paid model.
  • No focusing on options: WPForms is a superb possibility for creating easy lead technology kinds, but it surely doesn’t supply any focusing on options. Which means you’ll need to embed the kinds by way of WordPress blocks to show them.

Why We Suggest WPForms: In the event you’re in search of a lead technology type builder plugin, then WPForms is the proper match. It even means that you can create a number of varieties of kinds, like cost kinds, registration kinds, survey kinds, and extra.

Pricing: WPForms pricing begins at $49.50/yr. There’s additionally a free model of the plugin, which has restricted options.

Learn our WPForms review for extra particulars.

4. Thrive Leads (WordPress Plugin to Build Forms)

Thrive Leads

Thrive Leads is one other popular lead generation tool that means that you can create high-converting optin kinds and lead magnet campaigns.

Though it comes with restricted functionalities in comparison with OptinMonster, it’s constructed particularly for WordPress customers. However, OptinMonster is a standalone instrument that helps non-WordPress websites as properly.

We use Thrive Leads on a few of our companion manufacturers, and it’s helped us develop our leads exponentially.

Thrive Leads comes with tons of lead technology type templates, together with a lead magnet optin type. Simply select a kind of templates, and you may shortly design an optin freebie type that helps you skyrocket your e mail record.

Thrive Leads allows you to simply combine the kinds along with your e mail advertising software program, akin to Fixed Contact, Brevo, AWeber, and extra.

Professionals of Utilizing Thrive Leads:

  • Drag-and-drop interface: Thrive Leads options a simple drag-and-drop interface, permitting you to create and customise opt-in kinds with none coding data.
  • Number of opt-in type sorts: Thrive Leads presents a variety of opt-in type sorts, together with lightbox popups, slide-ins, content lockers, and extra. This lets you select the kind of type that most accurately fits your wants and web site design.
  • Cell-responsive: All Thrive Leads opt-in kinds are mobile-responsive, which means they give the impression of being nice and performance correctly on all gadgets.
  • WordPress plugin: You don’t need to log into the Thrive Themes web site to create a marketing campaign. Campaigns may be arrange proper inside your WordPress dashboard.
  • Buy as a bundle: In the event you’re in search of a whole conversion optimization toolkit, then you should buy the Thrive Themes suite as a bundle for big financial savings.

Cons of Thrive Leads:

  • No free model: Thrive Leads is a premium plugin, and doesn’t supply a free model.
  • Restricted focusing on options: Though it has many options, they’re restricted in comparison with instruments like OptinMonster.

Why We Suggest Thrive Leads: Thrive Leads is your best option in case you are in search of a lead type resolution constructed for WordPress websites. It additionally presents a 30-day money-back assure.

Value: Thrive Leads prices $99/yr. It’s additionally out there to buy as a part of the Thrive Suite, which has a number of built-in plugins at one nice value: $299/yr.

Learn our Thrive Suite review for extra particulars.

5. Canva (Yet Another Lead Magnet Builder)


Canva is a free on-line graphic design platform that means that you can create professional-looking designs, together with a lead magnet design, with none design expertise.

As we examined Canva, one of many options that stood out was its big selection of templates and instruments. These templates make it tremendous simple to create gorgeous visuals.

Canva is usually a worthwhile instrument for creating visually interesting and informative lead magnets. You should use it to create varied varieties of lead magnets, together with ebooks, whitepapers, infographics, checklists, templates, and extra.

Professionals of Utilizing Canva:

  • Create eye-catching designs: Canva’s drag-and-drop interface makes it simple to create stunning designs to your optin bribes. You’ll be able to select from a library of templates or begin from scratch and simply add your personal pictures, textual content, and branding.
  • Use high-quality pictures: You’ll be able to simply discover high-quality pictures from their library. You can even add your personal pictures or use royalty-free images from the net.
  • Share your lead magnets simply: Canva makes it simple to share your lead magnets along with your viewers. You’ll be able to obtain them as PDFs or pictures, or share them instantly on social media or by way of e mail.

Cons of Utilizing Canva:

  • Studying curve: Whereas Canva is user-friendly, mastering the platform’s options has a studying curve.
  • Might be sluggish: Canva may be sluggish to load and use, particularly when working with complicated designs or giant information.
  • Not all options are free: Whereas Canva presents a beneficiant free plan, some options are solely out there to paid subscribers.
  • Restricted design choices: Some customers might discover the design choices to be restricted in comparison with skilled design software program like Photoshop.

Why We Suggest Canva: In the event you’re in search of a free platform that allows you to design a lead magnet, then Canva is the proper alternative.

Pricing: The essential options are free to make use of. You may get premium entry for $120/yr for one individual.

6. SeedProd (Landing Page Tool for Lead Magnet Campaigns)


SeedProd is a strong WordPress landing page builder that helps you create high-converting touchdown pages to advertise your lead magnet campaigns. It comes with a library of 300+ pre-built touchdown web page templates, together with templates for lead magnets.

After selecting a template, you may customise your touchdown pages to match your model by altering the colours, fonts, and format.

We use SeedProd on a lot of our websites to create excessive changing touchdown pages. We have now additionally used it build a complete website from the bottom up.

From our expertise, one factor that makes SeedProd stand out is its assortment of website kits and templates for touchdown pages, gross sales pages, and extra.

Professionals of Utilizing SeedProd:

  • Drag-and-drop interface: SeedProd options a simple drag-and-drop builder, permitting you to create and customise touchdown pages with none coding data.
  • Number of touchdown web page templates: SeedProd presents a variety of touchdown web page templates, together with templates for lead technology, gross sales, and thanks pages. This lets you select the template that most accurately fits your lead technology marketing campaign.
  • Cell-responsive: All SeedProd touchdown pages are mobile-responsive, which means they give the impression of being nice and performance correctly on all gadgets.
  • Integration with common e mail advertising platforms: SeedProd integrates with all main e mail advertising platforms, together with Fixed Contact, MailChimp, AWeber, and so forth. This makes it simple so as to add new subscribers to your e mail record.

Cons of Utilizing SeedProd:

  • Restricted options within the free model: The free SeedProd plugin comes with a restricted variety of options.
  • Requires a Professional plan to construct themes: Their flagship WordPress theme builder, full web site builder, and theme kits are solely out there with Professional or greater plan.

Why we Suggest SeedProd: SeedProd is the most suitable choice for rising your leads by constructing gorgeous touchdown pages that convert.

Pricing: Ranging from $39.50 for a single web site license. There’s additionally a free model with restricted options.

For extra particulars, see our full SeedProd review.

7. Constant Contact (Email Newsletter Tool)

constant contact

To build an email list along with your lead magnet marketing campaign, you will want to make use of an e mail advertising service. Constant Contact is a number one e mail advertising platform that comes with all of the important options to develop an e mail record with a lead magnet.

Whereas we use Drip on most of our websites, we consider Fixed Contact is your best option for small companies that want inexpensive e mail advertising plans.

Throughout our testing, we discovered that it allows you to create professional-looking emails shortly and simply.

It offers a variety {of professional} e mail templates that you would be able to customise to match your model.

Plus, you’ll get a variety of automation options, akin to autoresponders and drip campaigns, that can assist you save time and streamline your e mail advertising efforts.

Professionals of Utilizing Fixed Contact:

  • Drag-and-drop e mail editor: The drag-and-drop e mail editor makes it simple to create professional-looking emails with none HTML data.
  • Inexpensive pricing: Fixed Contact presents a wide range of pricing plans to suit your funds.
  • Touchdown pages: Fixed Contact means that you can create landing pages to seize leads and develop your e mail record.
  • Listing segmentation: Fixed Contact means that you can phase your e mail record so you may ship focused emails to your subscribers.

Cons of Utilizing Fixed Contact:

  • No free plan: It doesn’t supply a free ceaselessly plan.
  • Costly: The pricing can get costly as you develop your e mail record.

Why We Suggest Fixed Contact: Fixed Contact is one of the best e mail advertising service that provides inexpensive pricing plans for small companies.

Pricing: Constant Contact has a 60-day free trial (no bank card required). After that, their pricing begins as little as $12 /month.

WPBeginner customers can use our Constant Contact coupon code to get an extra 20% off.

8. Brevo (Freemium Email Newsletter Tool)


Brevo is a beginner-friendly e mail advertising platform. It’s designed to make it simple for small corporations and entrepreneurs to construct e mail lists and develop their companies.

We like Brevo’s interface, which is designed to be easy and simple to make use of, even for individuals who don’t have any expertise with e mail advertising. You’ll be able to create stunning emails, construct touchdown pages, and automate your e mail campaigns with just some clicks.

When you construct your lead magnet, you may create an optin type with Brevo and begin gathering e mail addresses by embedding the shape in your web site.

With Brevo, you may simply arrange a set off e mail that sends the lead magnet to your customers’ e mail addresses as quickly as they join your e-newsletter.

Professionals of Utilizing Brevo:

  • Free plan: In contrast to Fixed Contact, Brevo presents a free ceaselessly plan. No bank card information is required to enroll.
  • Inexpensive: Brevo presents inexpensive plans, particularly when in comparison with different related e mail advertising instruments.
  • SMS and WhatsApp advertising: Except for e mail advertising, Brevo additionally allows you to connect with your contacts through SMS and WhatsApp advertising.
  • Nice buyer assist: Brevo has a devoted buyer assist group that’s out there that can assist you with any questions or issues you might have.

Cons of Utilizing Brevo:

  • Not complete: Brevo isn’t as complete as different feature-rich e mail advertising providers.
  • Restricted free plan: Its free plan solely means that you can ship a restricted variety of emails and contacts.

Why We Suggest Brevo: In the event you’re in search of a dependable e mail advertising service that comes with a free plan, then Brevo is your best option.

Pricing: Brevo presents a very free e mail advertising plan with limitless contacts. Their free plan allows you to ship as much as 300 emails per day, however all of your emails may have their branding.

Their paid plans begin from $25 monthly for Starter. You can even embrace SMS in your account, however the pricing will fluctuate primarily based in your sending necessities.

What Are the Greatest Lead Magnet Instruments?

If you wish to construct a shocking lead magnet, then we advocate utilizing Beacon. It allows you to design ebooks, checklists, e mail templates, whitepapers, and extra with none design expertise.

Alternatively, to create high-converting lead magnet kinds, OptinMonster is your finest wager. It means that you can design popups, sticky footer bars, and different campaigns.

You’ll be able to then join your lead magnet campaigns with a strong e mail advertising instrument like Constant Contact.

We hope this text helped you discover one of the best WordPress lead magnet plugins to your web site. You might also wish to study how to grow your email list faster or the future of popup marketing.

In the event you preferred this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You can even discover us on Twitter and Facebook.

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