80+ Social Media Statistics for 2024 (Ultimate List for Bloggers)

Do you need to discover the newest tendencies and statistics associated to social media?

The usage of social media is consistently on the rise. Companies can use social media platforms that align with their respective niches to attach with related audiences and improve engagement.

Utilizing social media, you may create a group round your model and simply promote your services to the appropriate viewers.

Nevertheless, to take advantage of out of social media, it’s a good suggestion to be aware of the newest social media tendencies and statistics.

On this article, we’ve got gathered essentially the most related and up to date social media statistics that will help you keep up-to-date.

Checklist of Social Media Statistics and Traits

To make it simpler so that you can undergo the insights on this submit, we’ve got divided the related statistics and tendencies into totally different classes.

All it’s important to do is click on on any of the hyperlinks beneath to leap to the part you have an interest in:

Basic Social Media Statistics

• Round 5.04 billion folks actively use social media platforms across the globe. 
• Social media customers make up 62.3% of the world’s whole inhabitants. 
• Social media customers are estimated to achieve over 6 billion by the yr 2027. 
• On common, social media customers are lively on 6.7 social media platforms. 
• A median consumer spends round 2 hours and 23 minutes on social media each day. 
• 39% of individuals say that they’re hooked on utilizing social media apps. 
• 49.5% of individuals use social media to remain linked with their associates or household. 
• 48.9% of individuals leverage social media to find out about their most popular manufacturers and discover their content material. 
• 43% of individuals discover new services or products by social media. 
• 73.9% of individuals use social media to analysis services or products from totally different manufacturers that they could take into account buying from. 
• 87% of individuals say that social media helps them make knowledgeable shopping for selections. 
• 90% of individuals discover on-line critiques earlier than visiting a model’s social media web page. 
• 72% of individuals belief companies endorsed by social media influencers. 
• 40% of individuals are impressed by social media influencers to buy sure services or products. 
• 77% of companies leverage social media platforms to attach with related audiences. 
• 76% of pros say social media platforms assist them drive relevant website traffic. 
• 41% of small firms and native companies use social media to generate income. 
• Commercial spending on social media is anticipated to achieve $219.8 billion by the top of 2024. 
• Advert spending on social media is anticipated to develop by 6.1% in 2024. 
• Companies spend 8.7% of their whole income to run advertisements on social media platforms. 
• Social media advertisements have a click-through price of 1.21%. 
• Chunk-sized video content material on social media yields 2.5 occasions extra engagement in comparison with longer movies. 
• 99% of individuals use social media apps on their cell gadgets, like tablets or smartphones. 
• 60% of B2C entrepreneurs say that social media helps them get more conversions. 
• Social listening is the highest social media advertising and marketing tactic for 62% of entrepreneurs. 
• 89.3% of entrepreneurs say that social media performs a key function in serving to them execute their advertising and marketing methods. 
• 82% of companies leverage synthetic intelligence (AI) to provide you with new concepts for his or her social media content material.
• 52% of companies leverage AI to generate images for his or her social media actions. 
• 46% of companies use AI to answer messages they obtain on social media. 

Social media has taken the world by storm. Social platforms made it simpler for folks to remain linked with their associates or household and work together in a enjoyable means.

That is the explanation why virtually each individual you meet is lively on totally different social media platforms and spends a substantial period of time there.

Nevertheless, being linked with their family members isn’t the one cause that individuals are lively on social media. Additionally they use social platforms to analysis manufacturers that they’re occupied with and discover the options they provide.

This is the reason having an lively presence on related social media platforms has turn out to be a necessity for every kind of companies.

With the assistance of social media, you may generate traction to your model organically or by investing in promoting. As an illustration, hosting a contest or giveaway on social media with RafflePress is a good way to develop your attain. Plus, you may companion with different content material creators or influencers to spice up your model’s attain.

You can too leverage social proof to show how individuals are interacting along with your on-line content material. Smash Balloon can assist you embed fully customizable social media feeds into your web site from platforms like Fb, Instagram, TikTok, YouTube, and extra. This will enhance your popularity and make it easier to get extra followers, likes, and engagement.

Your weblog or enterprise can profit from social media in quite a few methods. All you might want to do is know your target audience and create content material round their pursuits to generate traction.

Fb Statistics

• Fb is a number one social media platform, with over 3 billion customers worldwide. 
• A median consumer spends 19 hours and 47 minutes on Fb in a month. 
• 72.6% of individuals use Fb to contact their associates or household. 
• 18% of Fb posts are movies. 
• 54.3% of individuals use Fb to analysis manufacturers and their options. 
• 89% of entrepreneurs leverage Fb for promoting. 
• Entrepreneurs attain 2.19 billion folks by Fb advertisements. 
• Fb posts have a 0.06% engagement price. 
• Fb is the popular social media platform by entrepreneurs, main the charts with 89%. 
• The typical variety of posts by customers on Fb is 1.86 per day. 

Regardless of having a low engagement price, Fb remains to be a number one social media platform and is most popular by billions of individuals across the globe.

That’s why Fb is a wonderful option to create a group round your model. This allows your viewers to share their experiences and join with what you are promoting.

We did this by making a Fb group known as WPBeginner Engage, the place aspiring entrepreneurs, bloggers, and small enterprise house owners can join with like-minded folks, troubleshoot issues with their web sites, and share their tales. We now have greater than 97,000 members, and our group is consistently rising.

Plus, Fb is a superb possibility for reaching new customers by advertisements and driving them to your web site. For extra data, you may see our information on how to create a Facebook Ads landing page in WordPress.

Instagram Statistics

• Round 2 billion folks across the globe use Instagram. 
• A median consumer spends 15 hours and 50 minutes on Instagram in a month. 
• 62.7% of individuals use Instagram to analysis manufacturers and their options. 
• 70.4% of individuals use Instagram to add or share content material. 
• An ordinary picture submit on Instagram has the potential to achieve 2,002 customers on common. 
• The typical engagement price for every type of posts on Instagram is 1.89%. 
• 80% of entrepreneurs across the globe use Instagram for promoting. 
• Entrepreneurs attain 4.65 billion folks by leveraging Instagram advertisements. 
• Influencer marketing spending on Instagram is value $4.14 billion. 
• 43% of entrepreneurs plan to take a position extra into advertising and marketing their respective options by Instagram. 

Instagram is likely one of the hottest social media platforms, with a really excessive engagement price in comparison with different apps.

You should use the platform to attach with a related viewers organically or leverage paid promoting to get the traction you want. You’ll be able to even add Instagram shoppable images and promote your merchandise immediately by the social platform.

Because of the excessive exercise stage of customers, Instagram has the potential to ship one of the best outcomes and get a better return on funding (ROI).

Plus, it’s house to influencers representing totally different niches across the globe, supplying you with loads of alternative to kind model collaborations and promote what you are promoting on-line.

Collaborating with the appropriate influencers might make it easier to create a buzz round your model. Plus, you may simply showcase their reviews, sponsored posts, and proposals in your web site with the Smash Balloon Instagram Feed plugin.

Twitter Statistics

• Twitter has round 619 million customers worldwide. 
• On common, 1.5 million folks register to Twitter each day. 
• Twitter Blue has over 640 thousand lively subscribers. 
• A median consumer spends 4 hours and 40 minutes on Twitter in a month. 
• 60.6% of individuals use Twitter to remain up-to-date with the newest information and occasions. 
• 35.7% of individuals use Twitter to analysis manufacturers and their options. 
• Entrepreneurs attain 618.9 million folks by Twitter advertisements. 
• 49% of Twitter customers are impressed by influencer suggestions. 
• Influencers on Twitter generate round 5.2 occasions greater buy intent than different platforms.

A typical mistake manufacturers make is pondering that selling their options on Twitter isn’t definitely worth the effort. Companies are sometimes on the fence relating to reaching their supposed viewers by Twitter as a result of consumer preferences.

A majority of individuals use Twitter to maintain up with the newest information and updates. Nevertheless, this doesn’t change the truth that the platform has the potential to generate a big quantity of traction to your model by advertisements and influencer partnerships.

All you might want to do is perceive the platform’s dynamics and know learn how to profit from them. We suggest testing our information to the best Twitter plugins for WordPress to get extra out of this social platform.

YouTube Statistics

• YouTube has round 2.5 billion customers worldwide. 
• The general viewers of YouTube covers 95% of web customers, because the platform helps many alternative languages. 
• YouTube channels get a mean development price of 36% per yr. 
• Round 90% of individuals entry YouTube by way of their cell gadgets. 
• Lower than 11% of individuals entry YouTube from their desktops. 
• A median consumer spends 28 hours and 5 minutes on YouTube in a month. 
• Entrepreneurs attain 2.49 billion folks by YouTube advertisements. 
• YouTube’s advert income worldwide encompasses over $7 billion. 
• To collaborate with YouTubers, manufacturers spend $418 on common.

YouTube is a social media platform that’s most popular by customers across the globe for instructional or leisure functions.

Because of the lively presence of content material creators representing totally different niches, YouTube is a wonderful platform for manufacturers to get extra engagement, visitors, and gross sales by long-form movies.

On YouTube, you may collaborate with totally different streamers or content material creators to broaden your attain and generate consciousness. You would possibly even get one in all these influencers to host a livestream and then embed it into your website to generate some buzz.

In case you don’t have a channel but, then you may take a look at our ultimate guide on how to start a successful YouTube channel. As soon as it’s up and working, it’s also possible to see our tutorial on how to embed YouTube videos into your website to get extra eyes in your content material.

TikTok Statistics

• Over 1.5 billion folks use TikTok across the globe. 
• TikTok has 37.3 million lively Gen Z customers. 
• TikTok is the fastest-growing social media platform, with a development price of 100%. 
• A median consumer spends 34 hours on TikTok in a month. 
• 80.3% of individuals use TikTok to discover entertaining content material. 
• 44.9% of individuals use TikTok to analysis manufacturers and their options. 
• 25% of entrepreneurs leverage TikTok for promoting. 
• Entrepreneurs attain 1.56 billion folks by leveraging TikTok advertisements. 
• 69% of entrepreneurs choose TikTok for influencer advertising and marketing actions. 
• 50.1% of entrepreneurs say that TikTok gives the best ROI to influencers. 

One of many key causes TikTok grew to become the fastest-growing social media platform is the content material format it follows.

The platform permits its customers to publish bite-sized video content material, which has proved to be a wonderful development hack over time.

Not solely does this make the platform a most popular selection for people who find themselves on the lookout for their day by day dose of content material, but in addition for content material creators and influencers worldwide.

That’s why TikTok is a dependable social media platform for manufacturers that need to appeal to a related viewers by advertisements and influencer partnerships. You’ll be able to even take issues a step additional by utilizing RafflePress to host a viral giveaway on TikTok, which may shortly make it easier to develop your viewers and get extra leads.

Plus, with Smash Balloon TikTok Feed, you may show your TikTok movies in your web site and supply a enjoyable expertise to your youthful viewers. Right here’s our step-by-step tutorial on how to embed TikTok videos on your website that may information you thru the method.

LinkedIn Statistics

• Over 67 million firms have an lively presence on LinkedIn. 
• Over 174 million folks across the globe use LinkedIn Premium. 
• 27.7% of individuals use LinkedIn to remain up-to-date with the newest information and occasions. 
• 24.1% of individuals use LinkedIn to analysis manufacturers and their options. 
• 98% of content material entrepreneurs leverage LinkedIn to gasoline their content marketing actions.
• 46% of social visitors to B2B web sites comes from LinkedIn.
• 80% of the leads captured by B2B entrepreneurs come from LinkedIn.
• 59% of pros choose consuming video content material on LinkedIn.
• Entrepreneurs attain 1.03 billion folks by LinkedIn advertisements.
• LinkedIn generates round $6 billion in advert income.

LinkedIn is greater than only a social media platform that individuals use for skilled networking.

It’s one of many main sources for getting visitors to B2B web sites and capturing quality leads for his or her gross sales funnels.

LinkedIn permits companies to draw a related viewers organically and thru model commercials. Nevertheless, the platform delivers one of the best outcomes when your audience is firms somewhat than particular person clients.

Checklist of Sources

WPBeginner, OptinMonster, Forbes, Datareportal, SproutSocial, Truelist, Hootsuite, WebFX, Kinsta

We hope that this listing of social media statistics, information, and tendencies will give you some related insights and make it easier to design higher social media methods for what you are promoting. You may additionally need to see our different analysis articles:

Finest Statistics, Traits, and Analysis Articles

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