How to Migrate Google Business Profile Website to WordPress

The information that Google is shuttering Google Enterprise Profile web sites has made many customers ask us learn how to migrate their website to WordPress earlier than the service shuts down for good.

In March 2024, Google will be shutting down greater than 21.7 million web sites created with Google Enterprise Profiles. That is the most recent in a historical past of Google eradicating services.

If you happen to’re one of many customers who shall be affected by this modification, then now’s the right time to relocate your web site.

On this article, we’ll present you learn how to migrate a Google Enterprise Profile web site to WordPress.

Right here’s an summary of what we’ll cowl on this information. You possibly can click on the hyperlinks beneath to leap forward to your most well-liked part:

Why Migrate a Google Enterprise Profile Web site to WordPress?

While you create a Google Enterprise Profile, you get an possibility so as to add an internet site. Beforehand, in the event you didn’t have an internet site, Google would assist you to create a free single-page site immediately.

This manner, customers wanting up your model on an area search will see an in depth enterprise profile, together with a enterprise website, working hours, store locations, instructions, telephone numbers, and extra.

Nevertheless, Google is shutting down Business Profile sites in March 2024. As soon as the service closes, customers shall be routinely redirected to your Enterprise Profile web page.

Sadly, that redirection will solely work till June 10, 2024. Folks visiting your website after this date will see a ‘web page not discovered’ error.

This could have a unfavourable impact on your online business, as it’s going to look much less skilled. To not point out, prospects received’t have the ability to view detailed details about your organization, merchandise, and providers.

In consequence, your conversions might drop, and you would find yourself shedding prospects to your rivals.

That’s why it’s vital emigrate your Google Enterprise Profile website to WordPress.

Why Select WordPress as a Platform for Your Web site?

WordPress is the preferred web site builder on the earth, because it powers greater than 43% of internet sites on the web.

The very best half is that WordPress is free to make use of and open-source. By migrating your Google Enterprise Profile website to WordPress, you get extra management and adaptability.

As an illustration, you get to personal all of your content material and don’t need to depend on a third-party platform. All you want is a webhosting service and a site identify to get began.

With WordPress, you get a number of themes. This makes it very versatile, as you possibly can create a easy 1-page WordPress web site or an entire online store. It additionally provides hundreds of plugins which assist add extra options and performance.

Moreover that, WordPress is SEO-friendly. What this implies is you can simply optimize it for search engines like google and yahoo like Google. This helps entice customers to your web site and enhance conversion.

That mentioned, let’s take a look at how one can simply migrate your Enterprise Profile website to WordPress.

Step 1: Create a Backup of Google Enterprise Profile Web site

Earlier than you possibly can migrate your web site to WordPress, step one is to backup data out of your Google My Enterprise website.

Notice that Google Enterprise Profile doesn’t provide an export possibility, so that you’ll have to obtain all the photographs, movies, and different media information manually.

To try this, merely open your Google Enterprise Profile web site after which right-click on the picture you wish to save.

After that, merely click on the ‘Save as’ possibility and save the picture wherever in your laptop.

Equally, you possibly can merely copy the textual content in your web site and paste it right into a doc.

To start out, first spotlight the textual content in your web site after which hit the right-click button in your mouse. From right here, choose the ‘Copy’ button.

You too can use keyboard shortcuts to repeat the textual content. As an illustration, you’ll have to hit ‘Ctrl + C’ on Home windows and ‘Command + C’ on Mac.

Subsequent, open a Notepad file, Google Docs, or a Microsoft Phrase doc and easily paste the content material out of your web site. When you’ve got hyperlinks within the textual content, it’s a good suggestion to make use of Google Docs or Microsoft Phrase as a result of they may preserve these within the pasted textual content.

You possibly can right-click wherever on the doc and choose the ‘Paste’ possibility. Or use the ‘Ctrl + V’ keyboard shortcut on Home windows and ‘Command + V’ on Mac to stick the textual content.

Since Enterprise Profile websites are small and single-page, downloading and copying your knowledge ought to be a fast course of.

Step 2: Selecting a Internet Internet hosting Platform for Your Web site

Subsequent, you will have a webhosting service to run an internet site utilizing WordPress. Web hosting is the place all of your web site information are saved. You possibly can consider it as a home the place your website’s content material lives.

Whereas WordPress is free to obtain, you’ll have to subscribe to a platform like Bluehost to host the positioning

Normally, webhosting prices round $7.99 per 30 days (paid yearly), and area identify costs begin from $16.99 per 12 months, relying on the area extension. The cost to build a WordPress site can go even larger if you’d like a customized theme and extra options.

This generally is a important funding, contemplating it was free to create an internet site utilizing Google Enterprise Profile.

Fortunately, Bluehost is providing an unique low cost for WPBeginner customers. You will get began for as little as $1.99 per 30 days and get a free area + SSL certificates.

Bluehost is among the greatest internet hosting firms within the business. It’s an formally beneficial WordPress internet hosting supplier.

WPBeginner customers can take pleasure in as much as 61% off and get a 1-click WordPress set up. To start out, merely go to the Bluehost website and click on the ‘Get Began Now’ button.

After that, you will have to pick out a internet hosting plan.

Merely click on the ‘Choose’ button to decide on a pricing plan. You possibly can choose the Fundamental or Alternative Plus plans to get began, as they need to be appropriate for small enterprise web sites.

On the subsequent display, you will have to pick a domain name to your web site. A site identify is your website’s identify that customers will enter of their browsers (like wpbeginner.com or google.com).

Bluehost enables you to create a brand new area identify, or you need to use an current area that you just personal.

Professional Tip: If you happen to need assistance choosing the right identify, then strive our free business name generator software. Merely enter phrases associated to your online business, and the software will generate plenty of concepts to your area identify.

After selecting a reputation to your web site, you’ll have to fill in your account particulars and finalize the Bluehost bundle.

Bluehost will add additional choices to your bundle. We advocate unchecking all the extra choices as you’ll get monetary savings. Plus, you possibly can at all times add them in a while if wanted.

Subsequent, you possibly can add your fee particulars and full the acquisition.

As soon as that’s completed, Bluehost will create your internet hosting account and e-mail you the login particulars.

Step 3: Set up and Set Up WordPress

Subsequent, you possibly can log in to the Bluehost account to view the dashboard. From right here, you’ll have the ability to handle your web site, get assist, and set up WordPress.

The very best half about utilizing Bluehost is that it routinely installs WordPress for you.

You simply want to move to the ‘Web sites’ tab from the menu on the left. After that, merely click on the ‘Edit Web site’ button.

This can open the WordPress dashboard, the place you possibly can log in and begin including content material, customizing the design, and creating new pages.

Bluehost provides an AI-powered setup wizard that may information you thru the preliminary configuration. You possibly can merely observe the on-screen directions to create a WordPress website. You too can opt-out of the AI assistant.

You possibly can study extra by following our full information on how to install WordPress.

Step 4: Add Content material From Enterprise Profile Web site to WordPress

Now that your WordPress website is prepared, the subsequent step is to import content material from the Google Enterprise Profile website.

Since there isn’t any technique to instantly import knowledge out of your Google My Enterprise website into WordPress, you’ll want so as to add content material manually.

You can begin by creating completely different pages to your web site, like an about us web page, a contact web page, and extra. Merely head to Pages within the WordPress dashboard and click on the ‘Add New Web page’ button.

Subsequent, you will have to enter content material that you just copied from the Google Enterprise Profile website within the content editor.

To start out, enter a title to your web page on the prime. After that, you possibly can kind the textual content or just copy it from the file you created earlier and paste it into the content material editor.

Merely use the keyboard shortcut keys to repeat and paste the textual content. For Home windows, you’ll have to press ‘Ctrl + C’ to repeat and ‘Ctrl + V’ to stick. If you happen to’re utilizing Mac, then merely press ‘Command + V’ to repeat and ‘Command + V’ to stick.

WordPress additionally enables you to add photographs, movies, and different media information to your content material.

So as to add an image, you possibly can click on the ‘+’ signal and add an Picture block in your content material. From right here, you’ll have to click on the ‘Media Library’ button.

A brand new popup window will open with the WordPress Media Library.

Subsequent, you possibly can swap to the ‘Add information’ tab after which click on the ‘Choose Information’ button.

Now, navaigate to the Google Enterprise Profile web site photographs you saved earlier and choose them.

As soon as they’re uploaded, you will note them within the Media Library. Go forward and choose the picture you wish to add to your content material.

To study extra, please see our information on how to properly add images in WordPress.

When you’re completed, go forward and click on ‘Publish’ on the prime of the web page. Merely repeat this step to create as many pages as you need to your web site.

Subsequent, you possibly can add the content material to every of those pages that you just saved and copied out of your Google Enterprise Profile website.

We advocate that you just create a custom landing page to your web site utilizing the block editor or a plugin like SeedProd.

SeedProd is one of the best WordPress theme and landing page builder. It provides a drag-and-drop builder, pre-built templates, and many customization choices.

You possibly can simply edit and management the looks of your website utilizing the plugin. Plus, there are completely different blocks so as to add to the design.

After creating pages, you may also add new weblog posts to your online business web site. For extra particulars, please see our information on how to add a new post in WordPress.

There are numerous matters you possibly can write about associated to your online business. These could be useful guides, checklist articles, how-to tutorials that assist clarify learn how to use completely different options of your services, and extra.

Step 5: Optimizing Your Enterprise Web site for Native web optimization

After including content material out of your Google My Enterprise website to WordPress, you will have to optimize your website for native search outcomes. This manner, individuals looking for your online business can simply discover it on search engines like google and yahoo like Google.

A easy manner of doing that’s through the use of All in One SEO (AIOSEO). It’s the best WordPress SEO plugin that helps optimize your web site for search engines like google and yahoo. It routinely provides schema markup and helps configure native web optimization settings with none technical data.

Schema markup is a particular code format that’s used in your website, and it tells search engines like google and yahoo additional details about your online business. As an illustration, schema markup helps you present particulars like deal with, opening hours, map location, and extra on Google search outcomes.

Notice: To make use of the Native web optimization function in AIOSEO, you will have no less than the Plus plan.

First, you will have to put in and activate the All in One SEO (AIOSEO) plugin. If you happen to need assistance, then please see our information on how to install a WordPress plugin.

Upon activation, you will note the AIOSEO setup wizard. Merely click on the ‘Let’s Get Began’ button and observe the on-screen directions.

To study extra, please see our information on how to properly set up All in One SEO in WordPress.

Subsequent, you possibly can go to All in One web optimization » Native web optimization from the WordPress dashboard and click on the ‘Activate Native web optimization’ button.

Add Location and Enterprise Data

As soon as the Native web optimization addon is energetic, you possibly can head to the ‘Location’ tab.

Right here, AIOSEO will ask when you’ve got a number of enterprise areas. If that’s the case, then merely click on the ‘A number of Location’ toggle to Sure.

To study extra, please see our information on how to add multiple locations schema for local business in WordPress.

Subsequent, you possibly can scroll down and enter your online business info. As an illustration, you possibly can present a reputation, emblem, picture, deal with, choose kind of enterprise, telephone quantity, and extra.

Add Opening Hours for Your Enterprise

After that, head to the ‘Opening Hours’ tab and allow the choice.

Merely click on the ‘Present Opening Hours’ toggle to Sure.

Subsequent, you possibly can scroll down and add your online business hours.

There may be additionally an possibility the place you possibly can present your online business is open 24/7.

Present Enterprise Location on Google Maps

AIOSEO additionally enables you to combine Google Maps and assist customers discover the place your online business is positioned.

You are able to do that by going to the ‘Maps’ tab and coming into the Google Maps API key.

For extra particulars, please see our information on how to add Google Maps in WordPress.

Step 6: Replace Web site URL in Google Enterprise Profile

Now that your new WordPress web site is prepared, the subsequent step is to replace the hyperlink in Google Enterprise Profile.

You are able to do that by visiting your Enterprise Profile on Google. From right here, merely click on the ‘Edit Profile’ possibility.

You must now see a brand new popup window open with your online business info.

Subsequent, you possibly can navigate to the ‘Web site’ part and exchange the URL together with your new WordPress web site.

That’s it! You’ve efficiently migrated your Google Enterprise Profile web site to WordPress.

Now, customers who click on the ‘Web site’ hyperlink in your Enterprise Profile will land in your new WordPress web site.

Bonus: Set up WordPress Plugins to Get the Most of Your Web site

The very best half about utilizing WordPress is the plugins. You possibly can consider them as apps, and so they assist add further options and performance to your website.

As an illustration, there are plugins for creating backups, enhancing safety, boosting speed and performance, beginning a web based retailer, and extra.

That mentioned, there are over 59,000 free and paid plugins that you need to use. This could get overwhelming for brand new customers who don’t know which plugin to pick and set up.

That can assist you out, listed below are a few of the prime plugins we advocate utilizing in your WordPress website:

• WPForms – It’s the greatest type builder for WordPress. You possibly can simply create several types of varieties and add them to your website. For instance, it enables you to create simple contact forms, fee varieties, surveys, registration varieties, and extra.
• MonsterInsights – It’s the greatest Analytics plugin for WordPress. You possibly can connect Google Analytics to WordPress with out modifying code utilizing MonsterInsights. Plus, it helps you learn how individuals behave in your website, the place they arrive from, which hyperlinks they click on, and uncover different helpful insights.
• OptinMonster – A robust conversion optimization and lead generation toolkit for WordPress. You possibly can create completely different campaigns to develop your e-mail checklist, get extra leads, and improve gross sales.
• Duplicator – It’s the greatest WordPress backup plugin. You possibly can create backups of your WordPress site and retailer them on the cloud. This manner, you’ll have a recent copy to revive your website in case there’s a safety breach, or one thing goes fallacious.

For extra plugin suggestions, please see our full checklist of must-have WordPress plugins for business sites.

We hope this text helped you discover ways to migrate a Google Enterprise Profile web site to WordPress. You might also wish to see our information on how to create a free business email address and easy ways to increase your blog traffic.

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