How WPBeginner Uses Push Notifications to Grow Return Traffic

At WPBeginner, we use push notifications to get extra site visitors to our web site, and lots of of our readers have requested about their effectiveness.

Push notifications are like a hidden advertising approach that quite a lot of specialists use to nice success, however they’re typically neglected by small enterprise homeowners.

Nonetheless, as you already know, we frequently share our advertising playbook with our readers in order that even small companies can beat the large guys.

That’s why, on this article, we are going to share how we use push notifications on WPBeginner to develop return site visitors. We may even let you know what software program we’re utilizing and how one can replicate our strategies.

What Are Push Notifications?

Push notifications are messages despatched by web sites or apps. They permit you to ship alert messages on to a consumer’s cell or desktop display, even when they aren’t actively utilizing your website.

When a consumer visits your web site on a cell gadget or desktop pc, you possibly can immediate them to choose in to those notifications.

As soon as they agree, you possibly can attain them with updates, alerts, or affords, no matter whether or not they’re at the moment in your website.

To ship these push notifications, you possibly can enroll with a push notification service supplier.

These platforms make it simple to handle subscriptions, ship messages, and use automation and segmentation to personalize messages in your customers.

Why Use Push Notifications to Develop Visitors?

Right now, it’s more durable than ever for entrepreneurs to get their messages throughout. There is just too a lot content material on the market competing in your viewers’s consideration.

Push notifications show you how to get the sting over the competitors. They work throughout all platforms and gadgets. That’s why these focused customized messages will be extremely efficient in bringing customers again to your web site.

Listed below are a few of the fundamental causes to make use of push notifications in your WordPress website:

1. Develop Subscribers With out Accumulating Private Information – In contrast to e-mail or SMS advertising, no private information is collected when opting in to push notifications. This can assist with addressing rising privateness issues amongst web customers.
2. Develop Your Subscribers Sooner – With a median opt-in price above 6%, push notifications boast a considerably increased engagement price than different strategies. That is very true when you think about that the opt-in price for e-mail advertising sits at round 3%.
3. Drive Repeat Visitors to Your Website – As a result of as much as 95% of first-time guests aren’t able to buy instantly, push notifications can nudge them in the direction of repeat visits and nearer to a buying choice.
4. Larger Click on-By Fee Than Emails – Push notifications have an average click rate of 28%, which is far increased than the 1-2% for emails. It is a more practical method to seize consumer consideration and get folks again to your web site.
5. Get an Instantaneous Response – Customers often don’t reply to emails for at the very least 6.5 hours. Against this, push notifications typically get a direct response, capturing the consumer’s consideration on the spot.
6. Straightforward to Setup and Handle – Simplicity is essential with push notifications, making them an accessible instrument for entrepreneurs with out superior technical know-how.
7. The Most Inexpensive Advertising and marketing Technique – Providing a cheap various to conventional strategies, push notifications are a cheap selection for companies of all sizes.

That being mentioned, let’s have a look at how we use push notifications on WPBeginner.

How We Use Push Notifications on WPBeginner

We use PushEngage. It’s the best push notification software available on the market that permits us to simply interact and retain web site guests even after they’ve left our web site.

Listed below are a few of the causes for utilizing PushEngage:

• It’s simple to make use of and has an intuitive interface for creating and scheduling campaigns. That makes it appropriate for each specialists and novices alike.
• It affords highly effective segmentation and personalization choices. We will ship the correct message to the correct consumer on the proper time, making our push notification campaigns extraordinarily efficient.
• PushEngage affords a number of marketing campaign varieties, autoresponders, efficient retargeting, and extra. These instruments make push notifications extra partaking for the customers.

Wish to add it to your web site? We have now a step-by-step tutorial which you can observe to add push notifications to your WordPress website.

At WPBeginner, consumer expertise is as vital for us as getting extra site visitors. We additionally need our push notifications to achieve extra customers.

To summarize, we wish our notifications to be much less intrusive and extra environment friendly to make sure that we get higher engagement and ROI (return on funding) whereas offering useful info to our readers.

Listed below are the sorts of push notifications we use to attain this.

Two-Step Optin Notifications

There are two sorts of optin packing containers you possibly can add in your notifications. First, there may be the same old single-step optin, which is an efficient begin however simply dismissed by many customers.

Guests see this so typically from totally different websites that they turn out to be blind to it.

Main browsers like Safari and Chrome solely present two choices: Enable or Block. If customers click on Block, then you definitely can not present them the optin popup once more until they reset their website settings. Customers not often, if ever, do that.

Additionally, you can not customise the browser-based optins, which makes them virtually unusable.

The second kind is the two-step optin. These optins require an extra step for customers to choose in, however they’re extremely customizable.

We use a customized optin by means of PushEngage to get customers’ consideration and supply a greater expertise for them.

This sort of optin popup is far much less intrusive. It permits customers to say no politely and permits us to ask them once more after a while.

It additionally permits customers to decide on segments they’re all for, making the notifications extra helpful. They will select to obtain notifications about WordPress SEO, eCommerce, or e-mail advertising, for instance, however not plugins and themes.

As soon as the consumer has chosen the sorts of notifications they need, they are going to be proven the normal Enable or Block popup. Solely then, they will select to permit the notifications as a substitute of blindly clicking the block button by default.

Drip Autoresponders for New Customers

We additionally arrange autoresponders to welcome new customers with an onboarding sequence of drip notifications.

In contrast to common autoresponders, a drip setup permits you to arrange a sequence of notifications that can be mechanically despatched to customers at pre-defined intervals.

We use this function to ship a sequence of onboarding notifications designed to level new subscribers to the correct sources on our web site.

Segmenting customers through the opt-in course of permits us to ship extra focused customized messages tailor-made to the consumer’s wants, making them extra related and interesting.

These automated drip notifications assist customers uncover sources one message at a time. Sending them in intervals makes the data simpler to devour.

We have now a tutorial on how to set up automated drip notifications, the place you possibly can study the entire course of step-by-step.

Broadcast Notifications

To drive site visitors, we ship broadcast notifications each different day in regards to the newest weblog posts printed on WPBeginner.

Broadcast notifications are handbook notifications you possibly can set as much as share information out of your web site. We schedule them to match our editorial calendar for the week.

These notifications enable customers to be notified a few new article that they’d in any other case miss.

These notifications have a excessive CTR and constantly carry a major variety of return guests to our web site. In addition they be sure that our readers don’t miss out on the newest information and useful info from our web site.

Broadcast push notifications enable us to customise the messages we ship customers about new articles. They don’t seem to be too frequent and are extremely related to our customers, making them each sensible and helpful for our viewers.

Various Strategies for Push Notifications

Not all web sites are the identical, so your website could have totally different objectives and desires than WPBeginner.

Listed below are another sorts of push notifications that we now have used on our different websites.

RSS Auto-Push Campaigns

If organising handbook broadcasts seems like an excessive amount of additional work, then you possibly can automate your push notifications with RSS Auto Push.

It permits you to ship computerized notifications for brand new articles as quickly as they’re printed by sourcing knowledge out of your RSS feed.

Customers who choose to obtain notifications are already all for what you publish subsequent. Getting updates out of your website will assist readers keep updated. In any other case, these customers could need to examine your website manually, which is a bit inconvenient.

Merely log in to your PushEngage account dashboard, go to the Marketing campaign » RSS Auto Push web page, and click on the ‘Create New Marketing campaign’ button.

Subsequent, it is advisable to enter your weblog’s RSS feed handle and select the time and interval whenever you wish to ship the message.

You possibly can select both ‘At Fastened Interval’ or ‘Specify Day and Time’.

Optionally, you possibly can select what number of newest gadgets out of your feed to ship and their intervals. Beneath the superior choices, you’ll be able to customise the notification settings like character restrict, picture, massive picture, or extra.

Through the use of powerful headlines and interesting content material, you possibly can enhance the click-through price of those push messages.

As soon as completed, don’t overlook to activate your Auto Push marketing campaign.

Triggered Automated Push Notifications

Aside from drip and RSS feed, you additionally get entry to a bunch of automation choices with PushEngage.

These can be utilized to ship automated however customized customized messages based mostly on the consumer exercise in your web site. This personalization makes them extra related and interesting in your readers, resulting in a more practical marketing campaign.

You could find these automation choices in your PushEngage dashboard by going to Marketing campaign » Triggered Campaigns.

As an example, if you happen to run an internet retailer, then you definitely possible wrestle with the problem of deserted carts. In keeping with our analysis, the average cart abandonment rate final 12 months was a whopping 70.19%.

Fortunately, you need to use push notifications to get abandoning customers again to your retailer to finish their purchases.

You simply have to click on ‘Create’ underneath the Cart Abandonment marketing campaign. PushEngage will then mechanically fill in vital info just like the product title, URL, picture, and enormous picture, utilizing dynamic tags.

You possibly can then customise the notification message, select when to ship the notification, and extra.

Associated: Be taught extra methods to recover abandoned cart sales.

Push Notifications vs. E mail Advertising and marketing – Which Do We Advocate?

At WPBeginner, we use each e-mail advertising and push notifications to develop site visitors and convey again customers to our web site.

In reality, in a earlier WPBeginner Insider column, we confirmed all of the methods we use to grow our email list.

As a marketer, each these instruments present alternative ways to achieve your viewers. As a substitute of simply selecting one, we advocate utilizing each of them collectively.

Whereas email marketing works properly for transactional content material, push notifications outperform emails relating to simple subscriptions, urgency, increased click-through charges, and personalization choices.

For an in depth dialogue on this matter, you possibly can see our comparability of push notifications vs. email with execs and cons and use-case eventualities for each platforms.

We hope this text helped you study in regards to the push notification strategies we use at WPBeginner. You may additionally wish to see our tutorial on how to use email marketing automation or study creating automated workflows in WordPress for on a regular basis web site admin duties.

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