Brainstorm Force Invests in LatePoint Bookings and Appointment Scheduling Plugin – WP Tavern
Brainstorm Pressure, makers of the favored Astra theme, has invested in LatePoint, a business reserving and appointment scheduling plugin for WordPress. LatePoint is used on 21,000 web sites to allow bookings for small companies, similar to salons, therapists, medical doctors, spas, and health studios. It additionally helps a rising library of add-ons for additional customizing the reserving expertise.
“This can be a strategic funding, primarily made to start integrating LatePoint into our merchandise and provide it to our prospects,” Brainstorm Pressure CEO Sujay Pawar mentioned.
“Hundreds of companies construct their web sites with our Astra theme and Starter Templates on daily basis. Many of those companies may benefit in the event that they had been in a position to get bookings for his or her providers from the web sites they constructed. So, this funding permits us to supply a deeply built-in reserving and appointment resolution to those prospects.”
ZipWP, the AI WordPress web site builder product the corporate just lately launched, will probably be using LatePoint within the web sites which can be generated with appointment reserving and scheduling options. Brainstorm Pressure additionally plans to combine LatePoint options into its Spectra web page builder, which is predicated on Gutenberg and has greater than 600,000 energetic installs. Spectra will probably be up to date to incorporate blocks for bookings and appointment scheduling.
The corporate is integrating LatePoint throughout its complete product suite, together with including it to SureCart, their e-commerce plugin, to allow small companies to just accept subscription funds. Brainstorm Pressure will probably be together with it with its SureTriggers automation platform to attach LatePoint to different WordPress apps, plugins, and providers.
“We realized that the service commerce area inside WordPress was considerably underserved,” Pawar mentioned.
“Platforms like Squarespace provide Acuity Scheduling and Wix supplies Wix Bookings. SaaS options like Calendly usually include very restricted options and considerably excessive month-to-month recurring prices.
“Throughout the WordPress ecosystem, there are just a few choices, similar to WooCommerce Bookings, Amelia, Bookly, and many others. We meticulously evaluated all of them.
“What impressed us most about LatePoint was its distinctive code high quality, trendy design flexibility, and robustness.”
Pawar mentioned the funding is within the six-figures however the precise quantity is not going to be disclosed as a consequence of a confidentiality clause.
“The thought behind the funding is to provoke this partnership and probably purchase LatePoint sooner or later,” Pawar mentioned.
Brainstorm Pressure at the moment affords greater than 70 merchandise that energy 7+ million web sites. This new funding is geared toward capturing small enterprise prospects with a fee and reserving options absolutely built-in with the corporate’s starter templates and different merchandise.
