WooCommerce Rebrands as Woo – WP Tavern
WooCommerce is rebranding to “Woo,” a shorter, extra playful model of the corporate title that many purchasers are already utilizing. Automattic acquired WooCommerce in 2015, together with WooThemes. The open supply commerce platform now powers greater than 4.4 million stay web sites, together with 33% of the highest 1 million on-line shops.
The rebranding extends to the Woo Market, WooExperts program, and all different features of the Woo expertise. It additionally features a migration of WooCommerce.com to the woo.com area.
“‘Woo’ is what number of loyal clients have referred to us for years. And now we’re leaning into that title for our firm and model,” Woo VP of Inventive and Communications David Callaway mentioned. “It’s a enjoyable, punchy title that exhibits how excited we’re to empower success for retailers and builders. Switching to Woo.com is a part of this bigger technique.
“The transfer to Woo additionally permits us to standardize and streamline the names of our services. For instance, we just lately renamed WooCommerce Funds to WooPayments, and we’re progressively altering different product names to assist this simplified naming system and higher join our core software program, extensions, and applications.”
Callaway additionally famous that whereas Woo is how they confer with the model and firm, WooCommerce is the open-source e-commerce platform for WordPress, Woo’s core product.
Woo Categorical is one other just lately launched product that already bears the shorter title. Through the 2023 State of the Woo, delivered at WooSesh, the workforce highlighted a number of milestones for Woo Categorical, the corporate’s all-in-one Woo plan hosted on WordPress.com’s infrastructure. It launched in 2023 as what the workforce described as “Woo’s largest wager ever.” Free trials started in April 2023 and by July 2023, Woo Categorical had greater than 1,000 clients. It encompasses a new onboarding circulate and retailer personlization expertise for retailers, with a setup information and suggestion engine powered by an AI-driven assistant.
Woo clients won’t be affected by the title change, though retailers may even see a notice about it of their dashboard or emails. No motion is required from retailer house owners.
