How to Enable Customer Tracking in WooCommerce with Google Analytics

Do you need to allow buyer monitoring in WooCommerce?

Buyer monitoring means that you can provide a personalised purchasing expertise based mostly on buyer habits in your eCommerce retailer.

On this article, we’ll present you the way to simply allow buyer monitoring in WooCommerce with Google Analytics.

Why Allow Buyer Monitoring in WooCommerce with Google Analytics?

Google Analytics means that you can see the place your guests are coming from and what they do in your web site. In different phrases, it helps you observe your visitors sources in addition to user engagement in your web site.

For eCommerce platforms, Google Analytics affords an enhanced eCommerce monitoring characteristic. This lets you higher perceive customers’ purchasing and checkout habits. Plus, you possibly can see which merchandise carry out one of the best and observe your WooCommerce retailer’s gross sales efficiency.

By default, a WooCommerce store permits your prospects to create an account or checkout as visitor customers. Creating an account helps the person save their transport and billing info for sooner checkout subsequent time. It additionally helps you provide prospects a personalised purchasing expertise based mostly on their looking and purchasing historical past.

Wouldn’t or not it’s nice in the event you may observe logged-in customers with their person IDs in Google Analytics and likewise see the trail prospects took earlier than making a purchase order?

This offers you entry to a treasure trove of data and insights on buyer habits. You need to use it to supply a greater on-site expertise and enhance your gross sales.

Let’s check out the way to simply allow buyer monitoring in WooCommerce. Listed here are fast hyperlinks that you should utilize to leap forward to any part:

Arrange Ecommerce Monitoring in WordPress with Google Analytics

The easiest way to arrange WooCommerce buyer monitoring in Google Analytics is utilizing MonsterInsights. It’s the finest analytics answer for WordPress and helps you arrange monitoring with out enhancing code.

If you happen to use the native technique for monitoring WooCommerce conversions, then you definately’ll have to edit the monitoring code, use Google Tag Supervisor, or each. This may be tough for freshmen, and the slightest mistake can mess up your analytics information.

The MonsterInsights plugin affords an eCommerce addon, which mechanically detects WooCommerce and begins monitoring buyer habits in Google Analytics. It additionally comes with a Buyer Journey addon that means that you can see customers’ habits earlier than they make a purchase order.

First, you will want to put in and activate the MonsterInsights plugin. For extra particulars, see our step-by-step information on how to install a WordPress plugin.

You will have to be on the ‘Professional’ plan to entry the eCommerce and Consumer Journey addons, which we’ll use for this tutorial. Nevertheless, there’s additionally a MonsterInsights Lite model you should utilize without cost.

Upon activation, you will notice the welcome display screen and the setup wizard. Merely click on the ‘Launch the Wizard’ button and observe the on-screen directions.

For detailed directions, see our article on how to install Google Analytics in WordPress.

Set up the MonsterInsights eCommerce Addon

When you’ve configured Google Analytics in your web site, the subsequent step is to put in the eCommerce addon.

The addon mechanically units up eCommerce monitoring in your web site and detects your WooCommerce retailer.

First, that you must go to the Insights » Addons web page out of your WordPress dashboard and navigate to the ‘eCommerce’ addon. Merely click on the ‘Set up’ button, and the addon will mechanically activate.

That’s it! MonsterInsights will maintain the remaining as soon as the addon is energetic.

For extra particulars, please see our information on how to set up WooCommerce conversion tracking.

Enabling Consumer Journey Addon in MonsterInsights

Now that you just’ve arrange WooCommerce monitoring in Google Analytics, the subsequent step is to allow the MonsterInsights Buyer Journey addon.

The addon will will let you see the steps a buyer takes earlier than making a purchase order in WooCommerce. Plus, it additionally exhibits the time it took at every step, the pages a person visited, and extra.

First, you’ll have to go to Insights » Addons out of your WordPress admin panel. Subsequent, navigate to the Consumer Journey addon and click on the ‘Set up’ button.

The addon will mechanically activate and begin monitoring your WooCommerce buyer’s journey.

Subsequent, you possibly can go to WooCommerce » Orders out of your WordPress dashboard to view the trail your prospects took when buying a product.

After that, click on on the order for which you’d wish to see the person journey.

On the subsequent display screen, you’ll see the trail a buyer took earlier than shopping for the product. You get to view the pages they visited, the place they clicked, and the way a lot time they spent on a web page.

That is actually helpful info to higher perceive your prospects. You may see which product categories are performing one of the best and the place prospects are exiting your retailer through the buy course of. Utilizing the information, you possibly can then repair these points and optimize your web site for extra conversions.

Enabling Consumer ID Monitoring in Google Analytics

Whereas MonsterInsights makes it very simple to trace prospects in your WooCommerce retailer, it additionally tracks WordPress ID monitoring in Google Analytics.

WordPress ID is a novel ID to establish each person in your web site. The person ID known as the ‘Consumer ID’ in Common Analytics and the ‘App Occasion ID’ in Google Analytics.

Do do not forget that enhanced eCommerce monitoring will allow eCommerce reporting options on your WooCommerce retailer. Nevertheless, it doesn’t allow person monitoring by default.

Let’s check out how one can allow person ID monitoring in Google Analytics 4.

Enabling Buyer Monitoring in Google Analytics 4

To begin, you’ll have to go to the Admin settings out of your GA4 dashboard and click on the ‘Reporting Id’ possibility.

On the subsequent display screen, you will want to pick out a solution to establish customers in your online store.

GA4 makes use of a number of methods to establish prospects. These embody person ID, Google indicators, machine ID, and modeled information. For the sake of this tutorial, we’ll choose the ‘Noticed’ possibility and click on the ‘Save’ button.

Viewing Buyer Monitoring Experiences in Google Analytics

Now that every little thing is about up, Google Analytics will now track all your website customers. It’s going to additionally be capable to observe logged-in customers with their distinctive WordPress person ID.

View Consumer ID Knowledge in Google Analytics 4

You may view GA4 eCommerce monitoring WooCommerce information by going to the ‘Discover’ tab from the menu in your left.

Below Explorations, you’ll see totally different report templates. Merely click on the present ‘Consumer explorer’ report.

Subsequent, you’ll see the Consumer explorer report in Google Analytics 4.

One factor you possibly can discover is the Consumer ID will probably be changed with the App occasion ID.

You may click on on any of the app occasion IDs to view extra particulars.

For instance, the report exhibits the overall occasions that had been triggered, the placement of the person, the time stamp for every occasion, and extra.

View Consumer ID Knowledge in Common Analytics

To view all of your particular person buyer exercise, you possibly can go to your Common Analytics account and click on on the Viewers » Consumer Explorer menu.

You will notice particular person buyer reviews with a novel ID assigned to all non-logged-in customers.

To view buyer monitoring reviews for logged-in customers in WooCommerce, that you must click on on the Google Analytics emblem on the highest left nook of the display screen.

This may present all of your Google Analytics profiles. You will notice your web site profile and underneath ‘All web site information’ you will notice the UserID reporting view you created earlier.

Go forward and click on on the UserID reporting view to load it.

As soon as it’s loaded, that you must click on on the Viewers » Consumer Explorer menu. This fashion, you will notice a logged-in buyer monitoring report the place every person is represented by their WordPress person ID in your web site.

You may click on on the person ID to view a buyer’s particular person monitoring information.

For example, the machine class they use, acquisition date, the channel they used to reach on the web retailer, and extra.

Matching Buyer Monitoring with Their WordPress Accounts

Now that you just’ve recognized customers in Google Analytics, you possibly can match them with WordPress accounts. This may assist you recognize who this buyer is, and how one can create customized affords, emails, or purchasing experiences for them.

First, that you must be aware down the client ID you see in your Google Analytics Consumer-ID reporting view.

After that, go to your WordPress website’s admin area and click on on the ‘Customers’ menu. It’s going to present you a listing of all customers in your WordPress web site.

Subsequent, you possibly can click on the ‘Edit’ hyperlink under any username within the record.

WordPress will now open the person profile for you.

If you happen to look in your browser’s deal with bar you’ll ‘user_id’ parameter within the URL.

Subsequent, that you must substitute the worth subsequent to user_id with the one you copied out of your Google Analytics report and press enter key in your keyboard.

WordPress will now load the person profile related to that exact User ID. You now have the client’s title, username, electronic mail deal with, and social media info. You can too observe their orders, product views, cart exercise, and extra.

We hope this text helped you discover ways to allow buyer monitoring in WooCommerce with Google Analytics. You may additionally need to see our skilled choose of the best free WooCommerce plugins on your on-line retailer and how to get a free email domain.

If you happen to preferred this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You can too discover us on Twitter and Facebook.