iThemes, one of many oldest manufacturers in WordPress that initially launched around theme products almost 15 years in the past, is rebranding to SolidWP. Through the years, the corporate’s merchandise turned more and more centered on plugins, but the previous model had a lot title recognition that its management was not fast to vary it.
“iThemes is understood immediately for safety, backups, and website upkeep – none of that are well-represented within the title ‘iThemes,’” StellarWP Senior Director of Ops and Advertising Matt Cromwell stated. “Moreover, the model evokes the early 2000’s Apple period of know-how, and we wish to look towards the longer term.”
This week the corporate kicked off a “rebrand in public” method to updating its identification to be extra aligned with selling iThemes’ key choices – its safety, backup, syncing, and academic merchandise. They are going to all be rebranded to the next:
- Stable Safety
- Stable Backups
- Stable Central
- Stable Academy
“This shift in branding signifies our renewed concentrate on offering a stable basis for each WordPress web site,” Cromwell stated. “Our entire workforce, in addition to our merchandise, will pivot to concentrate on safety, backups, website upkeep, and coaching as we improve and enhance our options for all of our customers.”
The rebranding is an enormous endeavor, as the corporate’s merchandise have thousands and thousands of customers and years value of articles, webinars, eBooks, and tutorials. SolidWP will current reworked pricing and retire some legacy merchandise within the course of.
“At the moment on ithemes.com you’ll discover quite a lot of merchandise which can be both a part of a bundle, or offered on different web sites in a wide range of methods,” Cromwell stated within the FAQ part of the announcement. “Some merchandise will proceed to thrive on their very own, and others might be retired. We plan on reviewing publicly the whole stock of our present merchandise and bundles and dealing with the group to form what the longer term plan is for every.”
The corporate just isn’t planning to extend costs on its merchandise presently however Cromwell stated they reserve the appropriate to regulate pricing as wanted. iThemes may even be consulting its group relating to merchandise which can be slated to be retired.
“We are going to proceed to help any and all who land in our help queue with our greatest efforts and repair,” Cromwell stated. “The official end-of-life for the merchandise being sundown might be mentioned with the group and selected earlier than the complete launch of our new model.”