Awesome Motive Acquires Thrive Themes – WP Tavern

Superior Motive has acquired Thrive Themes, its second acquisition of 2023 following the Duplicator plugin deal that was introduced earlier this month.

Thrive’s premium plugin suite experiences greater than 200,000 customers. This consists of Thrive Architect, a visible drag and drop web page builder, an LMS course builder, and different marketing-focused plugins for producing leads, creating quizzes and testimonials, and doing A/B testing.

In 2013, Thrive Themes co-founders Shane Melaugh and Paul McCarthy started their firm with early merchandise Hybrid Join, Viral Quiz Builder, and WP Sharely. Ten years later the product suite has grown to almost a dozen conversion-focused instruments that Thrive Themes sells for $299/yr.

Though the co-founders is not going to be becoming a member of Superior Motive, the crew that’s presently sustaining and supporting the plugin is being acquired. Within the Thrive Themes announcement, Melaugh mentioned the corporate’s merchandise is not going to be rebranded or changed. No value hikes are deliberate for present prospects and Superior Motive plans to honor legacy memberships.

“It has all the time been our coverage to reward loyal prospects and that won’t change,” Melaugh mentioned.

“I’ve been watching Thrive Themes from the sidelines for a very long time anyway. So my stepping away modifications nothing on that entrance.

“It would nonetheless be the identical folks constructing the merchandise, and the roadmap we laid out for 2023 and past received’t change due to this acquisition.”

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