Awesome Motive Acquires Duplicator Plugin – WP Tavern

Superior Motive’s product suite of practically 20 industrial plugins has expanded to incorporate a backup plugin. The corporate announced its acquisition of Duplicator at this time, a 12-year-old freemium product with greater than 1.5 million customers.

Along with the backup utility, the plugin allows customers emigrate, copy, transfer, or clone a web site from one location to a different. Business licenses vary from $49/yr to $299.50/yr.

Snapcreek co-founders Bob Riley and Cory Lamle, creators of Duplicator, will probably be shifting on to pursue different endeavors however the remainder of the workforce will proceed to work on the product at Superior Motive led by John Turner.

That is the primary WordPress enterprise acquisition of 2023, and it’s a serious one as 1.5 million customers are altering palms to depend on a brand new firm. Customers can anticipate no pricing changes however some have already expressed concern about having to place up with Superior Motive’s trademark aggressive advertising and marketing that litters the WordPress admin with advertisements and upsells.

Within the co-founders’ farewell post, they assured customers that Superior Motive will proceed engaged on their prior roadmap.

“Now we have shared our intensive function wishlist, and we all know that with Superior Motive’s sources and expertise that wishlist will turn into a actuality a lot sooner,” Riley mentioned.

“As we go the baton, Cory and I wish to say thanks to everybody who has supported us on this journey. We’re extraordinarily grateful to have the ability to play a small half within the superb WordPress ecosystem.”