Mailchimp for WordPress Plugin for Sale in the Ballpark of €1.6M – WP Tavern

Danny van Kooten, creator of the Mailchimp for WordPress plugin, has indicated that he’s eager about promoting his plugin for someplace within the ballpark of €1.6M. It’s the most well-liked Mailchimp answer for WordPress, though it’s “unofficial” in that it’s not developed by or affiliated with Mailchimp in any method. It has greater than 2 million lively installs and has been downloaded greater than 42 million instances.

In a comment on a well-liked Hacker Information put up that asks, “What is the best income stream you have created till date?” van Kooten dropped the trace that he’s keen to promote the practically ten-year-old plugin:

It’s positively not my ardour however in 2013 I constructed a WordPress plugin across the API of a well-liked publication service and it’s been paying my payments ever since.

Nonetheless going sturdy at €36K monthly excluding VAT.

There was (and nonetheless is) an enormous market the place non-technical persons are on the lookout for a GUI round one thing a programmer would discover quite simple (and often too boring to work on). Extra so if the tech surrounding it’s not significantly horny, as is the case for WordPress and PHP.

Ps. In case anybody is studying this, I’m open to promoting. I spent about 4 hours per week on it and the remainder is dealt with by 2 freelance folks costing about €1K / month every. Contact me for particulars if and keen to pay within the ballpark of €1.6M.

van Kooten developed Mailchimp for WordPress when he was hospitalized in Vietnam as a result of acute appendicitis with additional time on his palms throughout his restoration. He identifies himself as an “unintentional entrepreneur” in his Hacker Information bio. In 2021, he was featured in Wired for his efforts in decreasing his carbon output as a plugin developer. He refactored the plugin to ship 20kb much less information, and, as a result of its massive consumer base, he estimates these modifications decreased the world’s month-to-month CO2 output by 59,000 kilograms, which Wired estimated is “roughly the equal to flying from New York to Amsterdam and again 85 instances.”

Mailchimp for WordPress has business upgrades starting from $59 – $149 per yr, and 1% of the plugin’s income goes in the direction of environmental tasks.

Though Mailchimp recommends WordPress.com’s “Mailchimp block” because the official WordPress integration (additionally accessible in Jetpack 7.1+), van Kooten’s plugin is way extra versatile. Mailchimp for WordPress integrates with different standard plugins like WooCommerce, Contact Kind 7, Gravity Varieties, Ninja Varieties 3, BuddyPress, MemberPress, and Occasions Supervisor, permitting guests to subscribe by way of the checkout or feedback type.

A number of commenters on van Kooten’s Hacker Information response indicated curiosity in his supply on the market. His remark provides a a uncommon, clear look into a well-liked plugin’s income and potential sale worth, as most firms that purchase WordPress plugins are nearly by no means keen to disclose how a lot they paid for them. As Substack strikes to add compatibility for Ghost themes and different third-parties, and newsletters turn into much more essential with folks leaving Twitter, it will likely be fascinating to see extra motion within the publication help area. van Kooten could also be setting out at simply the correct time to discover a purchaser for Mailchimp for WordPress.

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