WP All Import announced it should quickly change its enterprise mannequin to annual licenses. The product, which incorporates free and business variations, permits customers to import/export XML, CSV, or Excel knowledge and integrates with greater than a dozen common plugins. Since its founding in 2011, WP All Import has been bought with limitless, lifetime licenses. The product has greater than 12,000 clients.
In a press release printed this week, WP All Import defined that the corporate went with lifetime licenses from the start as a result of most business plugins have been bought this fashion once they began in 2011 and clients started to anticipate it.
Some corporations have had a rocky transition out of offering lifetime licenses, because the group noticed with Delicious Brains’ acquisition of ACF in June 2021. Though they assured present clients that they’d honor their lifetime licenses, just a few months in a while Black Friday, Scrumptious Brains started urging them to purchase annual subscriptions. For a lot of corporations transitioning away from outdated pricing methods, lifetime license holders change into lifeless weight, requiring help with out placing income again into the corporate. WP All Import has discovered success with providing lifetime licenses for 11 years, however the firm is ensuring its new clients can be paying yearly:
We don’t make this variation as a result of as a result of lifetime licenses are inherently unsustainable or help prices are spiraling uncontrolled.
WP All Import is a worthwhile enterprise, help prices usually comply with income up and down, and lifelong licenses for WordPress plugins are completely a sustainable enterprise mannequin.
We’re shifting to annual licenses just because we’ll earn more money.
“Whereas lifetime licenses work, annual licenses are completely extra worthwhile over the long run. That is why you see virtually each piece of software program on earth now being bought with one.”
WP All Import is without doubt one of the few remaining corporations that’s nonetheless utilizing a lifetime license pricing technique. The corporate famous that over the previous ten years, the budgets for WordPress initiatives have grown together with the standard of their software program.
Usually, the response to the information has been optimistic. Some are contemplating buying lifetime licenses earlier than they’re not supplied. One buyer mentioned he appreciated the trustworthy communication however bristled on the notion that “individuals simply anticipate to must renew their software program licenses.”
“No,” developer Patrick van Kouteren mentioned. “It’s being compelled upon customers as a result of it generates extra income for the enterprise promoting it.”
WP All Import assured present clients that it’ll proceed to honor their lifetime licenses and provide the identical degree of help. If the corporate releases new merchandise sooner or later, lifetime license holders can be eligible to buy annual licenses for these merchandise at discounted charges. WP All Import mentioned the corporate can be making these modifications “someday later this yr or subsequent yr.”