Future-Proof Your Website with AVIF Images
Is the concern of slower web page load time stopping you from utilizing high-quality pictures? Are you struggling to compress your current pictures with out them dropping high quality? With Converter for Media, you’ll be able to overcome these limiting elements and effectively enhance your web site’s pace.
Converter for Media is a premium WordPress plugin that helps you cut back the load of your pictures with out altering their authentic look. The plugin means that you can convert pictures to WebP and to AVIF concurrently.
Though you’ll be able to convert pictures to WebP by way of Photoshop or different WordPress plugins, the AVIF format is significantly better and lets you compress pictures by an extra about 30% in comparison with WebP.
However how simple is it to transform pictures with the plugin? What browsers acknowledge the AVIF format? On this hands-on Converter for Media overview, you’ll study the solutions to those questions and extra.
Converter for Media: Overview and Capabilities
If we speak about picture compression plugins, most choices deal with minifying JPEG and PNG pictures. And whereas they can assist you obtain a quicker loading time on your website, they aren’t future-proof, i.e., most aren’t up to date/optimized for Google’s Core Net Vitals.
Core Net Vitals are metrics Google makes use of to amount and rating a web site’s consumer expertise. They’re made up of particular consumer interplay and web page pace parts, with pictures affecting one in all them (Largest Contentful Paint). Serving pictures in next-gen codecs is without doubt one of the keys to enhancing your Core Net Vitals rating, and that is the place Converter for Media helps.
Converter for Media converts your pictures to AVIF — the newest next-gen picture format thus far. The AVIF format is backed by large corporations similar to Netflix, Amazon, Google, and Apple. Displaying pictures on this format makes for a high-quality consumer expertise — AVIF pictures have even higher high quality than WebP pictures and don’t carry pointless weight.
Some notable options of Converter for Media embrace:
- One-click optimization. Convert all of your pictures with one click on. It’s that simple!
- No server load. Convert utilizing the corporate’s distant server. Hold your server free.
- Excessive stage of conversion. Use specifically configured instruments to attain higher conversion high quality.
- Prepared out of the field. No want to the touch any script — simply set up and begin utilizing.
- Picture testing. Examine how a lot you’ll be able to cut back the load of your pictures upfront.

It’s price mentioning that AVIF is at present supported by over 70% of browsers, together with Chrome, Opera and Firefox. In different browsers, the pictures will probably be used within the WebP or authentic format. The plugin converts pictures to AVIF and WebP concurrently.
Footage are loaded relying on the browser sort of the web site consumer. However the URLs of the pictures will stay the identical — Converter for Media does an invisible direct to a file within the next-gen format. This implies the perfect assist for any browser.
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Arms-On With Converter for Media
Now for the enjoyable half — I’ll present you find out how to set up Converter Media on a WordPress website and use it to transform pictures to AVIF and WebP for higher optimization and Web optimization.
Putting in the plugin
First, purchase and obtain the plugin from matt plugins’ website. Then, add its .zip file within the Plugins part of your WordPress admin.
As soon as put in, you’ll be capable of configure its capabilities by going to Settings > Converter for Media inside WordPress.
Plugin Settings
Basic Settings are the place you’ll be able to select a conversion technique. Choices embrace:
- Lossy – maximize dimension discount with high quality loss
- Optimum – cut back dimension with out seen high quality loss
- Lossless – minimal dimension discount with out high quality loss
I went with the default possibility, i.e., optimum, as a result of AVIF delivers a high-quality consequence even on this setting.
You can even select which directories’ information must be transformed to the output format. By default, solely your uploads (pictures within the Media Library) will convert. However you’ll be able to examine the /themes or /plugins listing if you wish to convert picture information from both.
Moreover, you’ll be able to set most picture dimensions — I went with the plugin’s suggestion of 2048 x 2048 pixels.
And if you wish to routinely convert the brand new pictures that you simply add to the Media Library, simply depart the toggle within the final possibility on.

Superior settings are additionally accessible, however you do not want to vary them. The default plugin settings are advisable for many web sites. The plugin is prepared out of the field, so that you don’t should be a technical individual to deal with the plugin with none issues.
Bulk Optimization of Photos
One function that impressed me loads is bulk optimization. This selection seems beneath the Basic Settings and allows you to convert all uploads to AVIF and WebP with only one click on. Moreover, the record of information that will probably be optimized is displayed within the type of a tree. By clicking on the “+” icon you’ll be able to see them.
I bulk-optimized the pictures on my website — the plugin hardly took 2 minutes to transform round 344 picture information to WebP/AVIF. In case you interrupt the method for some motive, you’ll be able to proceed it later — no want to start out another time.
Converter for Media additionally exhibits you:
- How a lot weight of your pictures it saved
- The variety of information it efficiently transformed
- The quantity of failed or skipped file conversion makes an attempt

Optimization Outcomes
Apparently, you simply want to make use of the majority optimization choice to convert all pictures to AVIF and WebP. As soon as carried out, you’ll be able to examine the optimization outcomes instantly within the Media Library.
Word that after putting in Converter for Media, any new pictures you add will probably be transformed routinely.

Converter for Media PRO Pricing
Converter for Media PRO has three month-to-month and three yearly plans. You should use one license on a number of web sites, so it’s a really engaging supply for individuals who keep a number of web sites on WordPress.
Month-to-month plans:
- 10,000 optimized pictures per 30 days for $5/month
- 25,000 optimized pictures per 30 days for $10/month
- 70,000 optimized pictures per 30 days for $25/month
Yearly plans (contains 2 free months):
- 120,000 optimized pictures per yr for $50/yr
- 300,000 optimized pictures per yr for $100/yr
- 840,000 optimized pictures per yr for $250/yr
There are additionally enterprise plans accessible — these are plans for multi-website companies.
Every plan comes with a 7-day a refund assure, which means you’ll be able to check Converter for Media PRO for every week with none danger. If the premium plugin doesn’t meet your expectations, you’ll get a 100% refund.
Word: One picture within the restrict interprets to at least one conversion course of — not one file within the Media Library. In case you convert one picture into two codecs, it means two conversion processes on your restrict.
Remaining Verdict
mage optimization may be fairly tough to get proper. However should you get it proper, you’ll be able to pace up your website with out hurting the consumer expertise.
Converter for Media was constructed to assist website homeowners such as you obtain quick web page load time — and in addition get bonus factors from Google in your Core Net Very important scores.
By means of the years, folks have relied upon compressing JPG and PNG information to enhance web site pace. However statistics from a number of dozen million transformed pictures utilizing the plugins present WebP information are 60% lighter than compressed .jpg and .png information. In distinction, AVIF information are, on common, 33% lighter in comparison with WebP pictures.
With Converter for Media PRO, changing picture information to AVIF and WebP is a breeze. An internet site utilizing AVIF pictures is quicker and extra Web optimization-friendly, making it extra seen.