The Ultimate Beginner’s Guide to WordPress Plugins 

One of many many issues that make WordPress the most well-liked CMS on this planet is the large array of WordPress plugins that can be utilized so as to add nearly any sort of performance you may consider.

That’s nice, however in the event you’re new to all this, the above assertion in all probability raises extra questions than it solutions.

What’s a WordPress plugin? How a lot do WordPress plugins price? How do you utilize them? And which of them do you have to set up?

It’s these questions and extra that we’ll reply on this complete WordPress plugins information.

What are WordPress Plugins?

A WordPress plugin is simply what it seems like. It’s a software that ‘plugs in’ to your WordPress web site to enhance the way it features and performs.

As soon as put in and activated in your web site, the plug-in acts like a small pc program consistently working within the background of your website.

Search any good plugin directory, and also you’ll discover instruments below an enormous number of classes, from plugins to rework WordPress into a web based retailer to these designed to cease hackers from infiltrating your website.

Why Do I Must Use Plugins for My WordPress Web site?

There are three major the explanation why plugins are such an essential a part of the WordPress expertise.

1. Performance

By itself, WordPress is an incredible software for constructing an internet site.

It’s free, straightforward to make use of, and light-weight, however it’s additionally fairly primary.

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Even with the addition of the in-built Gutenberg editor, which helps you to add components similar to buttons, tables, and HTML anchors, there’s little you are able to do with the core WordPress set up past creating posts and pages.

If you wish to promote merchandise, create a membership website, or encourage customers to subscribe to your publication, you’re going to want plugins for all of that.

2. Efficiency and Safety

WordPress’ immense international reputation makes it a haven for hackers and cyber assaults of all sorts.

Whether or not it’s stealing priceless person information saved in your server or infecting your website with malware, these assaults might cripple your on-line presence, to not point out what you are promoting. This is the reason it’s so essential to put in WordPress safety plugins like those we’ll take a look at later, making certain that your website is as wholesome and hack-proof as attainable.

Elsewhere, you’ll discover that each new picture you add, each weblog put up you publish, and each contact kind submission you obtain places a drain in your server’s assets. This might gradual your website all the way down to the purpose that it offers a irritating expertise to your customers.

For that reason, it’s equally as essential to make use of not less than one efficiency optimization plugin so that you could be certain your website hundreds rapidly and performs at its finest always.

3. Simpler Administration and Upkeep

On the finish of the day, crucial motive why WordPress plugins are so important is solely that they make life simpler.

Suppose you’ve simply put in a brand new WordPress theme, for instance, and also you need it to look precisely just like the demo. In that case, it’s a lot simpler to put in a demo import plugin to automate the method for you moderately than attempting to recreate it painstakingly from scratch.

In case your website options an abundance of media recordsdata, you’ll in all probability discover that having a top WordPress media library plugin makes it a lot simpler to search out the file you’re searching for when working in your posts and pages.

Add right here

4. Rising Your Enterprise

Whereas performance, efficiency, safety and simpler web site administration might all be necessities it doesn’t matter what what you are promoting, WordPress’ unmatched flexibility and the sheer number of plugins additionally mean you can flip this humble CMS right into a veritable powerhouse able to catapulting what you are promoting to the following degree.

From monetizing your website by means of product gross sales, memberships, affiliate hyperlinks, and show adverts, to capturing leads, rising an e mail advertising and marketing listing and extra, you’ll discover that it doesn’t matter what your weblog or web site targets are, there’s a plugin on the market that can assist you obtain it.

How Do You Set up a Plugin?

There are two fast and simple methods to put in a WordPress plugin.

Instantly from Your WordPress Dashboard

1. Out of your WordPress dashboard, choose the Plugins choice after which click on ‘Add New.’

2. On the following display screen, use the search field to the correct to search for the plugin you want. If you recognize the title of the plugin, you may kind it in right here. In any other case, use a couple of key phrases similar to ‘search engine optimization,’ ‘contact kind’ or ‘safety’ to see a listing of all of the completely different choices out there.

3. Choose the plugin you need and click on ‘Set up Now.’

4. When it’s completed putting in, merely click on ‘Activate,’ and the plugin will likely be prepared to make use of.

Add from Your Desktop

If you happen to’ve downloaded a plugin straight from the developer’s web site or a third-party plugin straight, similar to ThemeForest, repeat Step 1 from above and go to plugins – add new.

From there:

1. Click on ‘Add Plugin.’

2. Click on Select file

3. Choose the plugin out of your pc, then click on ‘Set up Now.’

4. As soon as put in, click on ‘Activate Plugin’ and also you’re good to go.

Prime 15 Most Important WordPress Plugins For Your Web site

Finest WordPress search engine optimization Plugins


Yoast homepage

Yoast search engine optimization isn’t simply one of the crucial fashionable search engine optimization plugins available on the market. With over 11 million lively installations, it’s one of the crucial widely-used plugins of any kind.

The explanation why Yoast is so fashionable turns into apparent the second you begin utilizing it. Merely put, it’s the best and handiest method to make sure your posts, pages, and merchandise are absolutely search engine optimized.

Sort in your key phrase whereas beginning a chunk of content material, and the plugin provides you a rating that denotes how nicely optimized that content material is. Not solely that, however it additionally provides you suggestions and solutions on methods to enhance your rating and updates that rating in real-time.

If you happen to’re critical about ensuring your content material will get present in natural search, that is one plugin that’s nicely price contemplating.

Key Options

  • Scheme controls to reinforce your search engine end result listings
  • Inside linking solutions
  • Actual-time content material optimization scores with enchancment solutions.


Yoast search engine optimization is free to make use of, although an improve is on the market for $99 per yr.

Get Yoast

All-in-One search engine optimization

All-in-One SEO homepage

All-in-One SEO (AIOSEO) is continuously touted as the perfect Yoast different for high quality WordPress search engine optimization, and having used this one ourselves, we have now to agree.

Together with serving to you optimize posts and pages for normal key phrases, AIOSEO options an extremely helpful Native search engine optimization function that can assist you increase your native rating on Google maps and a particular WooCommerce software for optimizing product pages, classes, and extra in a method that’s each environment friendly and efficient.

Key Options

  • On-page search engine optimization evaluation
  • search engine optimization audit guidelines to your whole website with solutions on methods to increase your total website search engine optimization rating
  • Wealthy snippets scheme.


Like many plugins, AIOSEO has a free model, however its options are fairly restricted. To actually take advantage of this one, you’ll have to pay for one in every of 4 plans which vary in worth from $49.60 – $299.60 per yr.


SEMRush Writing Assistant

SEMRush Writing Assistant

SEMRush is a vastly profitable search engine optimization platform that helps customers to search out the perfect key phrases to focus on with their internet content material.

Taking that one step additional, the SEMRush Writing Assistant not solely offers really helpful key phrases but in addition lets you enhance your writing in order that it’s extra pleasant to each search engines like google and finish customers.

Although not essentially the most feature-rich search engine optimization plugin available on the market, the light-weight nature ensures any influence in your website efficiency is negligible whereas nonetheless incorporating all crucial on-page search engine optimization options.

Key Options

  • Readability rating and enchancment solutions
  • Tone of Voice checker
  • Plagiarism checker.


The SEMRush Writing Assistant is on the market as a free obtain. To make use of it, you’ll want a SEMRush account which you may as well get free of charge.

Three premium account choices are additionally out there, charged at $119.95, $229.95, and $449.95.

Get SEMRush Writing Assistant.

Finest WordPress Efficiency Plugins

WP Rocket

At its coronary heart, WP Rocket is a strong caching plugin that improves your website speeds by saving each a static model of your pages in your server and saving cached variations of website belongings in your guests’ browser.

But to solely discuss in regards to the plugin’s wonderful caching capabilities is to do WP Rocket a disservice.

In the end, this highly effective all-in-one efficiency plugin can do every part from boosting above-the-fold loading occasions to optimizing database efficiency and extra.

You may be taught extra about this one in our complete WP Rocket review, however for now, all we’ll say is that you really want your website to carry out at its finest, however you don’t need to depend on a number of completely different plugins to make that occur, this complete efficiency software often is the one for you.

Key Options

  • Above-the-fold optimization
  • Lazy loading
  • Minification for CSS< HTML, and Javascript recordsdata.


There isn’t a free model of WP Rocket. Nevertheless, the plugin is on the market in three plans charged at $49, $99, and $249.

Get WP Rocket

10Web Booster

10Web Booster homepage

10Web Booster is without doubt one of the few WordPress efficiency plugins that optimize each the entrance finish and again finish of your website.

CSS and HTML minification, lazy loading, and different customary optimization options are all current and proper right here and work along with the distinctive backend optimization software to make sure your web page will get a Google PageSpeed rating of not less than 90.

As you’ll learn in our 10Web Booster review, the perfect half is that nearly every part is automated. No technical know-how or coding experience is required that can assist you ship a greater, quicker person expertise than your rivals.

Key Options

  • Automated frontend and backend optimization
  • Use of Important CSS
  • Picture, iFrame, and video lazyload.


10Web is a wonderful free software that lets you optimize the entrance finish of as much as 10 web site homepages and 5 different pages.

For backend optimization, you’ll want the Professional plan, which begins at simply $10 per 30 days.

Get 10Web Booster

W3 Complete Cache

W3 Total Cache

W3 Total Cache is without doubt one of the most trusted and well-established caching plugins, boasting over one million lively installations. This easy-yet-effective plugin is commonly a best choice amongst WordPress newcomers searching for a efficiency plugin that’s straightforward to make use of and freed from cost however doesn’t compromise on important optimization options.

Key Options

  • Caching of pages, posts, tags, feedback, and different key belongings
  • Database caching
  • CSS, HTML,and Javascript minification.


The free model of W3 Complete Cache offers every part most customers may need to enhance their website efficiency. A premium model, W3 Complete Cache Professional, can be out there for $8.25, providing caching statistics, fragment caching, and full-site supply.

Get W3 Total Cache

Finest WordPress Safety Plugins


Malcare homepage

Malcare‘s largest promoting level is its distinctive malware detection and elimination function.

As soon as activated in your website, the superior malware detector runs across the clock to establish even essentially the most complicated malware. As quickly as such a menace is recognized, you’ll be instantly notified and utterly eradicate that malware out of your website on the click on of a button.

Mix this with a state-of-the-art sensible firewall, and it’s no surprise hundreds upon hundreds of WordPress professionals make Malcare their go-to safety plugin of alternative.

Key Options

  • All performance is offered by Malcare’s servers in order that the plugin doesn’t gradual your website down
  • Brute-force assault prevention offered by the sensible firewall
  • One-click malware elimination.


Malcare is on the market as a free plugin that gives primary malware scanning and firewall options. Nevertheless, to take advantage of this highly effective website protector, you’ll want one of many premium plans, which run between $99 and $599 relying in your chosen license.

Get Malcare


No listing of the best WordPress security plugins can be full with out mentioning WordFence.

Proudly claiming over 3 million lively installations, the plugin is finest identified for its superior endpoint firewall, which hackers can’t bypass in the best way that customary cloud-based firewalls will be.

Whereas the firewall often is the massive promoting level, the addition of a 24/7 safety scanner that appears not only for malware threats but in addition backdoor vulnerabilities, malicious redirects, and different safety issues additionally proves invaluable for anybody who takes their website safety critically.

Key Options

  • Highly effective firewall which protects your core, plugin, and theme recordsdata
  • Enhanced login safety
  • Centralized safety administration dashboard.


Make no mistake about it; WordFence is without doubt one of the finest free safety instruments on the market, as each the endpoint firewall and malware scanner come as customary with no cost in any way.

In order for you further options similar to real-time IP blacklisting and nation blocking, you’ll improve to one of many premium plans, which begins at $99.

Get WordFence

iThemes Safety

iThemes Security

If the thought of managing your individual WordPress safety leaves you feeling slightly intimidated, iThemes Security often is the one for you.

When you nonetheless get malware scanning, brute-force assault prevention, and a strong two-factor authentication software to stop unauthorized entry are all current and proper right here, and it’s the beginner-friendly usability that’s the true jewel in iTheme Safety’s crown.

All of the instruments and options are accessed through one highly-intuitive interface and are really easy to make use of that even first-time WordPress customers may have no time attending to grips with it.

Key Options

  • Disguise your WordPress login URL in order that hackers can’t entry it
  • Database backups
  • 24/7 scanning and menace elimination.


Like WordFence, iThemes Safety’s free plugin is nice because it packs in a minimum of 30 completely different security measures.

Nevertheless, a lot of them include sure restrictions, so if you wish to carry these, you’ll have to pay for one in every of three premium plans which price $80, $127, or $199, relying on what number of websites you utilize on.

Get iThemes Security

Finest WordPress Web page Builder Plugins


Elementor is the primary web page builder for WordPress. With one plugin, you may design enticing, dynamic pages utilizing a beginner-friendly drag-and-drop editor.

Mix this with a whole bunch of pre-made templates to simplify the method, and there’s no denying that Elementor is the best solution to construct a surprising WordPress website.

Key Options

  • Drag-and-drop editor
  • 100+ pre-designed widgets
  • Ecommerce instruments and templates.


Elementor is on the market free of charge, although you’ll be capable of entry extra widgets and templates in the event you improve to the Professional model for $49 per yr.

Get Elementor


Divi has earned its popularity as probably the greatest web page builders round thanks to 2 issues:

1. A light-weight theme that gives hundreds of enticing template decisions

2. A straightforward-to-use drag-and-drop builder that gives an abundance of various web site components.

Collectively, these two issues have helped Divi change into the trusted software for over 1.5 million WordPress customers.

Key Options

  • 200+ web site components
  • Customized CSS management
  • Responsive modifying.


Divi is on the market as a package deal from Elegant Themes, which prices $89 per yr and in addition contains entry to different Elegant Themes plugins.

Get Divi

Visible Composer

Visual Composer homepage

Previously ‘WPBakery’ Visual Composer is without doubt one of the oldest web page builder plugins round, having helped thousands and thousands of WordPress customers to create visually beautiful web sites with zero technical or design experience.

Nonetheless, simply because it’s been across the block a couple of occasions doesn’t imply it’s outdated. Visible Composer’s designs rise up in opposition to any up to date web site whereas its drag-and-drop capabilities are solely a tad harder than Divi’s.

Key Options

  • Entry to a whole bunch of content material components
  • Pop-up builder
  • Theme builder.


A free model of visible composer does exist, although it’s restricted in options in comparison with the Professional model, which is on the market in a wide range of plans starting from $49 to $849.

Get Visual Composer

Finest WordPress Advertising and marketing Plugins


OptinMonster homepage

OptinMonster is the final word web site advertising and marketing and monetization plugin.

The plugin presents 100+ enticing, conversion-optimized templates that can assist you develop your subscriber listing, increase gross sales and generate leads by means of a spread of interactive options.

From popups and floating bars to slide-ins and full-screen overlays, no plugin presents extra choices for grabbing your viewers’s consideration and nailing that conversion.

OptinMonster Key Options

  • Web page-level focusing on
  • A/B testing
  • Focusing on primarily based on person exit intent.


OptinMonster doesn’t provide a free model. Its plans vary from $9 – $49 per 30 days.

Get OptinMonster


MonsterInsights homepage

It’s no secret that analytics performs an integral position within the success of your advertising and marketing campaigns. The extra information you could have about what labored and what didn’t work final time, the higher you’ll be capable of fine-tune your subsequent marketing campaign for even higher outcomes.

That is the place MonsterInsights comes into its personal. The favored plugin takes your Google Analytics information and makes it straightforward to know, arming you with all the data it is advisable to develop your viewers.

Key Options

  • Actual-time analytics
  • Measures over 100 information factors
  • Affiliate hyperlink and adverts monitoring.


MonsterInsights has a restricted free model, however to get the complete profit, it’s price upgrading to one of many premium plans, which price between $99 – $399 per yr.

Get MonsterInsights


Our favourite WordPress plugin for advertising and marketing automation, SendinBlue takes the laborious work out of making and managing an e mail subscription service from inside WordPress.

As chances are you’ll recall from our SendinBlue review, The drag-and-drop editor and number of templates make it a breeze to design each sign-up types and the emails themselves, whereas the automated behavior-based e mail triggers enable you to run a profitable marketing campaign with minimal effort.

Key Options

  • Preview how your e mail messages look on a number of units
  • CSS modifying functionality
  • Mechanically set off emails primarily based on person conduct.


SendinBlue presents a free plan restricted to 300 emails per day. If you happen to want greater than that, plans begin at $25 for 20,000 emails per 30 days.

Get SendinBlue

Contact Type 7

With over 5 million lively installations, there’s little denying that Contact Form 7 is the most well-liked free WordPress contact kind plugin available on the market.

Nonetheless, it’s not simply the truth that it’s free which makes it so universally well-regarded within the WordPress group.

The flexibility to handle a number of types and customise every one to match your branding, together with highly effective anti-spam instruments make it not simply the perfect free kind plugin, however the all-round finest kind plugin of all.

Key Options

  • Appropriate with the Flamingo plugin which lets you save submitted messages inside WordPress
  • Contains eCAPTCHA and Akismet spam safety
  • Appropriate with high e mail advertising and marketing applications similar to SendinBlue


Contact Type 7 is totally free to make use of, although customers can donate to thank and support the developer.

Get Contact Form 7

Gravity Types

Free kind plugins like Contact Type 7 could also be nice, however they’re designed extra for primary lead seize and enquiries, however in the event you’re searching for superior types which you can make an integral a part of your total gross sales and advertising and marketing technique, then a premium resolution like Gravity Forms is the best way to go.

After all, this isn’t the one premium kind plugin on the market, however it’s the just one that mixes a beginner-friendly visible kind editor with AI-based conditional logic so that you simply construct one kind and have it tailor-made to every particular person person relying on sure particulars like their location or age.

Mix all that with quite a few choices for accumulating on-line funds, and Gravity Types actually makes a useful addition to any WordPress website.

Key Options

  • Workflow automations
  • In-depth information analytics
  • Integrations with a wide range of third-party providers together with Hubspot, PayPal, Zapier, MailChimp, CampaignMonitor and extra.


Sadly, you gained’t discover a free model of Gravity types, however what you will see is three high quality plans priced at $59, $159, and $259.

Get Gravity Forms


Lastly, we come to WPForms, one of many oldest and most widely-used contact kind plugins round.

What I actually like about this one is that its drag-and-drop editor is so easily intuitive to make use of, making it a breeze to customise one of many many pre-designed kind templates.

If you happen to’re a novice, chances are you’ll discover WPForms simplicity is one of the simplest ways to create a wide range of types which look nice and performance flawlessly.

Key Options

  • View all kind entries in a single dashboard
  • Create subscription types and join along with your e mail advertising and marketing service
  • Get on the spot notifications when a person fills out your contact kind.


The free model of WPForms is a good begin for creating primary contact types, however if you’d like entry to extra templates and superior kind components, that can price you.

Thankfully, WPForms could be very nicely priced, with plans ranging from as little as $39.50 per yr.

Get WPForms

Be taught Extra About WordPress Plugins

By now, you’ve realized virtually every part it is advisable to find out about why you want WordPress plugins, which of them to make use of, and methods to use them, however we’ve barely scratched the floor in terms of the limitless performance that these instruments can provide.

If you happen to’re beginning a web based retailer, take a look at our guides to the best shopping cart plugins and the best plugins for selling digital downloads, or, in the event you’re working a number of WordPress websites directly, chances are you’ll love our information to the best WordPress multisite management tools.

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