Delicious Brains, a WordPress product firm based in 2012 by Brad Touesnard, has offered 5 of its plugins to WP Engine: Superior Customized Fields (ACF), WP Migrate, WP Offload Media, WP Offload SES, and Higher Search Exchange.
Over the previous 4 years, WP Engine has been scooping up developer instruments by acquisitions, together with StudioPress and the Genesis Framework (2018), Flywheel and its Native improvement software (2019) and the Frost block theme (2021). The 5 Scrumptious Brains plugins, that are energetic on greater than 4 million WordPress websites, significantly develop WP Engine’s attain into the developer market. ACF, which permits builders to regulate WordPress edit screens and customized subject knowledge, accounts for 2 million customers.
Scrumptious Brains will proceed with its SpinupWP product which permits builders to spin up a server and handle it through a cloud-based management panel.
“What if I might exit the plugin aspect of the enterprise however maintain SpinupWP and proceed on with that challenge and its staff?” Touesnard mentioned in a put up explaining why he offered the plugins. “The extra I thought of it, the extra I appreciated the concept.
“Within the earlier 18 months, we had gone from 10 folks to 34. I used to be now a supervisor of managers and in addition directing advertising and marketing – not my strongest areas and I used to be stretched fairly skinny so not doing my greatest work. On the identical time, I wasn’t spending almost as a lot time on SpinupWP as I’d have appreciated.”
Touesnard pitched the concept of promoting the plugins to his connections at WP Engine and so they had been enthusiastic. The corporate can be acqui-hiring a number of members of the Delcious Brains staff to proceed supporting the merchandise.
“I’ve usually mentioned that if for some motive I couldn’t work for a month or extra that Iain Poulson would step up and maintain Scrumptious Brains operating and thriving with out me,” Touesnard mentioned. “He has been with Scrumptious Brains because the early days, has labored throughout all of the merchandise, and makes certain that issues get completed that want doing. I’m very glad to say that Iain might be becoming a member of WP Engine, overseeing the continued improvement of ACF. Matt Shaw and Liam Gladdy will proceed their work as builders on ACF as effectively.
“Though Kevin Hoffman solely joined us final August, he has made a huge effect on WP Migrate and Higher Search Exchange as product supervisor. I’m more than happy to say that he’ll proceed that work partnering with Phil Webster and Ahmed Hussein. He may even proceed working with Ian Jones and Erik Torsner on WP Offload Media and WP Offload SES.”
Touesnard mentioned help groups for every product will stay in place and the plugins’ builders will proceed serving to out in help as points are escalated to them.
WP Engine has promised to honor ACF Professional lifetime licenses and Touesnard mentioned the corporate “has no plans to alter subscription costs for any of the plugins for the foreseeable future.”