WordPress NYC to Host Series on Modern, Privacy-Respecting Analytics and Leveraging First-Party Data – WP Tavern

One of many optimistic results of the COVID-19 pandemic is native meetups are extra steadily broadcasting their occasions on-line, giving individuals exterior the rapid space the chance to attend and study new abilities. Searching meetup.com for WordPress, filtered to point out On-line Occasions, will present upcoming occasions that anybody can attend.

WordPress NYC is internet hosting an attention-grabbing new six-part sequence on analytics starting this week on Thursday, Could 19, at 7PM EDT. Co-organizer Victor Ramirez will kick it off with a workshop titled “The Product & Advertising and marketing Information Panorama.” Attendees will get an summary of  the present WordPress analytics panorama. Subsequent occasions will cowl how one can make a monitoring plan, how one can migrate to open supply monitoring choices (whereas respecting privateness), and how one can leverage WordPress information to enhance person experiences.

Ramirez is the lead product analytics engineer at The Knot Worldwide and in addition runs a WordPress company on the aspect.

“I used to be impressed as a result of product analytics has been my job for 2 years,” Ramirez stated. “It’s one of many hottest roles in expertise all over the place besides WordPress.”

Throughout the workshop he plans to reveal the advantages of utilizing Rudderstack, an open supply buyer information pipeline instrument, and Avo workbench, a knowledge governance platform, evaluating these to personal enterprise choices. The schedule for the sequence consists of weekly shows by means of June 23:

The sequence will introduce attendees to the idea of accumulating first-party information (versus third-party information) and learn to create higher, privacy-respecting experiences for shoppers, as a substitute of “focusing on” them with undesirable messages.

 In the event you’re utilizing WordPress for a services or products, this workshop might offer you a brand new approach to consider client information assortment for your corporation. The occasion is free and the hyperlink to attend on-line can be seen for individuals who sign up to attend.