8 Best Google Analytics Alternatives In 2022- Is It Time You Switched?

Are you searching for a Google Analytics different on your WordPress website? Maybe you might have privateness considerations about having Google deal with your knowledge? Do you want one thing extra user-friendly? Or possibly you need completely different options and choices than these offered by Google Analytics?

Both manner, keep round as I provides you with loads of choices – free and premium ­– for getting insights into how your web site is performing.

Why Do You Want Analytics?

A web site proprietor’s most precious asset is analytical knowledge. Such knowledge supplies detailed insights on customer habits, similar to looking habits, likes and dislikes, and so forth.

You need to use such knowledge to refine the web site content material to serve guests’ wants higher, thereby providing an enhanced customer expertise that can assist retention and entice new customers. Additional, it’s also possible to use it to hone your advertising campaigns by targetting particular person person teams.

For instance, you might be creating tons of nice content material, however you’re most likely losing your time with none analytical knowledge on how many individuals are studying it. Nevertheless, having that knowledge means you’ll know which content material is fashionable and which isn’t, permitting you to focus your efforts on the stuff that engages your viewers.

Are the Days of Google Analytics Numbered?

No, Google Analytics is much from out of date.

Google has been round for a very long time and has develop into probably the most dominant participant in search engines like google and yahoo and lots of different associated spheres, analytics included.

It stays one of the trusted analytical knowledge sources, one thing that’s unlikely to vary by teatime. Nevertheless, as I’ll clarify on this article, individuals are beginning to notice that there are different choices, and whether or not these have sufficient of an influence to fret Google stays to be seen.

The Downsides of Utilizing Google Analytics

1. It’s Difficult

As I already talked about, Google has been within the image for a few years, throughout which period it has seen large development.

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A part of that development noticed the evolution of Google Analytics, a useful software for monitoring web site metrics. Nevertheless, the platform continues to spawn, and in consequence, Google Analytics is now extremely complicated and really intimidating for newcomers. Moreover, options are continuously being added, eliminated, and altered, conserving even skilled customers on their toes.

To chop an extended story brief, Google Analytics has develop into too complicated for many individuals. Because of this, it has a steep studying curve, and also you then want to remain abreast of the continued adjustments to the platform, all of which take time.

2. Privateness Considerations

Whereas it seems at face worth that Google does every thing free of charge, it didn’t develop into profitable by being charitable.

Simply as analytical knowledge is an internet site proprietor’s biggest asset, Google’s greatest asset is the information it gathers, which it makes use of to create personalised (paid) commercials. These are confirmed to transform higher than randomly focused ones, and in consequence, the majority of Google’s revenues comes from advertising, significantly search advertising.

After all, there may be completely nothing improper with that – each firm is in enterprise to earn cash. However these days, individuals are more and more involved about privateness, and they’re changing into extra conscious that firms like Google gather knowledge with out them realizing it.

Whenever you use Google Analytics, you entrust your website knowledge to them. Whilst you could also be okay with that, you have to bear in mind that you’ve an obligation to your website customers. Which means you’ll have to have a privateness coverage in your website explaining the way you deal with knowledge and what third events are concerned. Nevertheless, that may additionally apply to some Google Analytics options that retailer knowledge on their servers somewhat than yours.

3. Moral Considerations

As with different massive corporates, the sheer measurement of Google means it has an incredible quantity of clout in so many areas.

For instance, it holds the lion’s share of the search market – over 90%, in truth. Resultingly, Google successfully has the facility to affect customers merely in the way it presents search outcomes. A first-rate instance is how the highest outcomes on each outcomes web page are paid adverts – many individuals suppose these are Google suggestions somewhat than paid adverts.

I’m not saying Google does something underhand, no less than not intentionally. However bear in mind, they’re a enterprise, and companies solely function to make a revenue. In Google’s case, these income come primarily from paid adverts. It’s like social media platforms – take a look at how completely different Fb was when it first launched in comparison with now.

Google Analytics Options

There are many Google Analytics options out there. I’ll now present you eight of the preferred. My checklist consists of free and premium choices, so there’ll hopefully be one thing for everybody.


Clicky analytics screenshot

Kicking off this checklist is Clicky, a preferred freemium different to Google Analytics.

Clicky will not be as feature-rich as Google Analytics, however that could be a profit somewhat than a drawback, as few folks use all of the instruments in Google Analytics anyway. Nevertheless, the place Clicky excels over Google Analytics is how simple it makes accessing essential info. All important info is offered proper in entrance of you within the user-friendly interface. What’s extra, establishing Clicky may be very easy.


  • Glorious real-time reporting
  • Superior bounce rate calculation


  • The free plan is a bit restricted, and you will want to improve to a premium plan to entry issues like outbound hyperlink, marketing campaign, and objective monitoring, and so forth.
  • Knowledge remains to be dealt with by a 3rd get together, though it’s GDPR compliant
  • The free model is proscribed to 1 website and a most of 3k day by day web page views


The bottom Clicky plan is free, however as talked about above, it has limitations on web page views, the variety of websites, and options.

A number of upgrades can be found, beginning with Professional, costing $9.99 per 30 days or $79.99 per yr. Professional will increase the web page view checklist to 30k per day, and you’ll observe as much as ten websites. It additionally provides significantly extra options.

The subsequent plan is Professional Plus ($14.99 per 30 days or $119.99 per yr) which provides warmth maps and uptime monitoring.

The costliest plan is Professional Platinum. This is identical as Professional Plus, besides it covers as much as thirty web sites and 100k day by day web page views. Professional Platinum prices $19.99 per 30 days or $159.99 per yr.

Moreover, all new Clicky accounts routinely obtain a free 21-day premium trial.

Get Clicky

Piwik Professional

Piwik Pro analytics screenshot

Piwik Professional is a superb Google Analytics different for a number of essential causes:

  • In contrast to Google Analytics, Piwik Professional doesn’t use the information gathered about your purchasers for focused promoting functions. As a substitute, you keep sole possession of all knowledge.
  • Its knowledge assortment complies with privateness and safety legal guidelines, similar to GDPR, HIPAA, and CCPA.
  • When you hit the month-to-month restrict of 50k periods, Google Analytics solely takes knowledge samples. Conversely, Piwik Professional continues to provide you a whole knowledge set of your website visitors.

The free plan has glorious options, together with Analytics, Tag Supervisor, and Consent Supervisor modules, plus a 14-month knowledge retention interval. Moreover, knowledge is saved securely in an EU-based cloud.

The premium Enterprise plan provides extra storage choices, together with domestically in your server. Moreover, it additionally provides a Buyer Knowledge Platform module, and the information retention interval extends to 25-months.


  • The free model has intensive options
  • The Enterprise plan consists of devoted technical help, personalised coaching, and customizations
  • Person-friendly interface


  • The free model is proscribed to 500k month-to-month person actions and ten web sites (Enterprise covers one billion actions and limitless websites)
  • Self-hosted knowledge is just doable with the Enterprise plan
  • Piwik Professional Enterprise is customized pricing solely


The core model of Piwik Professional is free, however as talked about above, you might be restricted to 500k month-to-month person actions and ten web sites.

Costs for Piwick Professional Enterprise can be found solely by direct session with the developer.

Get Piwik Pro


Matomo analytics screenshots

Matomo spawned from the unique open-source Piwik, however the two diverged again in 2016 into the 2 firms we see right this moment. Whereas each firms provide Google Analytics options, their product choices do differ.

One of many greatest variations between Matomo and Piwik Professional is that Piwik’s free plan solely permits you to retailer knowledge of their cloud – to host it domestically requires a premium improve. Conversely, the free Matomo plan, ‘On-Premise,’ is native internet hosting solely – in order for you them to host the information, you will want the premium ‘Cloud’ plan.

There are benefits and drawbacks to this. On the upside, in case you retailer the information domestically in your server, you keep possession of it and may maintain it for so long as you would like (the Cloud plan solely retains it for 2 years), plus you possibly can accommodate limitless web sites (Cloud restricts you to thirty.) The draw back of self-hosting is a few technical potential is required to set it up, so I don’t advocate it for inexperienced persons.

Whereas the free On-Premise plan permits you to management the place your knowledge is saved, it lacks the premium Cloud plan’s additional options. These embody exercise logs, heatmaps, customized stories, A/B testing, and so forth. Fortunately, you possibly can purchase each of those features individually, though they don’t seem to be low cost.


  • The free On-Premise model is right in case you are seeking to host the information in your server and for a limiteless time
  • The free On-Premise model covers limitless websites
  • The premium ‘Cloud’ plan consists of loads of additional options
  • Cloud is offered as a 21-day free trial


  • Including further options to the free On-Premise model is dear


Matomo’s ‘On-Premise’ plan is free. Nevertheless, in case you want to add any of the additional options included within the ‘Cloud’ plan, you’ll pay from $29 to $570 every per yr.

The price of the ‘Cloud’ plan depends upon the quantity of web site visitors you might have. For instance, for as much as 50k hits, you’ll pay $23 per 30 days, whereas a million hits can be $189 per 30 days. Further prices apply in case you exceed the chosen visitors quota.

Get Matomo


Jetpack analytics screenshot

Jetpack is a well-liked plugin famend for its safety and backup options. Nevertheless, it additionally provides fundamental metrics which might be excellent for inexperienced persons.

You’ll need a WordPress.com account to make use of Jetpack, though you don’t must host your website there. Primary stats are added to your website’s backend dashboard, whereas extra detailed insights can be found on WordPress.com by way of a single click on.

In the event you don’t want all of the bells and whistles of Google Analytics, Jetpack retains issues good and easy by offering solely key info on submit visitors and the place it originates from, which can be ample on your wants.


  • Clear, simple to make use of interface
  • Easy set-up
  • Simple integration into the WordPress dashboard (WordPress.com is a part of Jetpack)
  • Nice for inexperienced persons because it supplies easy, uncluttered info of probably the most helpful knowledge


  • Solely provides a fraction of the analytics and optimization options of Google Analytics (and among the different options listed right here) which can frustrate extra superior customers
  • Knowledge is saved on WordPress.com servers


The core Jetpack plugin is free, and that features the statistics options.

Premium upgrades can be found, however these solely improve the backup and security measures. Particulars of these can be found here.

Get Jetpack

Slimstat Analytics

Slimstat Analytics is a standalone WordPress plugin that gives fairly detailed analytical knowledge that’s nonetheless easy sufficient for novices.

Regardless of being a free plugin, Slimstat Analytics has a number of premium options. For instance, it features a real-time entry log that permits you to monitor server latency web page occasions, bounce price, and so forth. Moreover, you should use shortcodes to embed stories in widgets, posts, or pages, and every thing is fully GDPR compliant. Oh, and there may be additionally a somewhat engaging world map pinpointing your guests’ places.


  • Integrates into your WordPress dashboard
  • Filters assist you to exclude particular person sorts from stats assortment
  • Tremendous-simple to arrange and use
  • All knowledge is saved in your server, which means you might have full possession and management of it


  • No conversions or objective monitoring
  • A few third-party instruments have to be put in to make use of the geolocation and browser/OS monitoring


Slimstat Analytics is a wholly free, open-source plugin.

Get Slimstat Analytics


Fathom analytics screenshot

If you’re searching for a light-weight Google Analytics different that places privateness first, Fathom is price contemplating.

Fathom doesn’t use cookies and is compliant with laws similar to GDPR, CCPA, ePrivacy, and so forth. Moreover, it tracks solely crucial metrics, which means you received’t get overloaded with pointless info. Because of this, it is possible for you to to focus in your prospects’ behaviors and make higher advertising choices.

Fathom is tremendous simple to arrange, and producing stories is a breeze.


  • Intuitive interface
  • You keep possession of the information
  • Free trial (seven days)
  • Pricing relies on the quantity of web page views
  • All plans cowl as much as fifty websites


  • Whereas a free model is offered (Fathom Lite), it isn’t really helpful as it’s scant on options, will not be PECR compliant, and makes use of cookies.


Fathom pricing relies on the utmost variety of web page views. So, for instance, as much as 100k views prices $14 per 30 days, 200k is $24, and 500k is $44, and so forth.

Get Fathom


Plausible analytics screenshot

One other easy, light-weight Google Analytics different is Believable. Like Fathom, Believable makes use of no cookies and complies with PECR, CCPA, and GDPR.

Believable is much much less intimidating to make use of than Google Analytics. With it, you’ll quickly be monitoring your web site knowledge and producing helpful somewhat than baffling stories. It integrates with Google Search Console so you possibly can see the search queries individuals are utilizing to search out your website. Moreover, it additionally permits you to maintain observe of occasions, campaigns, and objective conversions.


  • You keep possession of the information
  • Easy, single-page metrics
  • Simple to arrange and use
  • As much as fifty web sites are coated
  • Limitless 30-day free trial out there


  • No free plan is offered (though there’s a free trial)


Believable pricing is on a sliding scale of web page views. For instance, 10k web page views price $9 per 30 days or $90 per yr, 500k views are $49 per 30 days or $490 per yr, and so forth.

Get Plausible


Woopra analytics screenshot

Whereas Woopra primarily provides detailed analytics, it does it in a manner that helps you get a greater understanding of what all of the numbers and graphs imply and the way they relate to 1 one other.

Woopra supplies a number of stories designed that can assist you make higher enterprise choices. I significantly just like the Journey Analytics Studies. These assist you to determine obstacles and alternatives at every level within the buyer expertise. Different out there stories embody pattern, cohort, retention, and behavioral segmentation.

Woopra consists of a number of integrations and automations to make managing your small business simpler. For instance, you possibly can routinely set off drip campaigns in your advertising platform, or replace leads in your CRM system.

A slimmed-down free model is offered. Whereas that doesn’t comprise all of the options of the premium plans, it does have sufficient for many smaller web site house owners.


  • An excellent vary of stories is offered that can assist you make knowledgeable enterprise choices
  • Free 14-day trial out there on premium plans
  • The free model has fairly good performance for inexperienced persons or folks with a decent price range


  • Premium plans are costly and due to this fact solely appropriate for superior customers with busy, excessive income websites
  • Woopra shops knowledge, so you will want a privateness coverage


Woopra Core is free however is proscribed to 500k actions per 30 days.

Paid plans embody ‘Startup,’ which prices $349 per 30 days for as much as 1,000,000 actions per 30 days, and ‘Professional,’ which is $999 per 30 days for as much as 5 million. Startup provides further options over Core, whereas Professional provides much more extras.

Get Woopra

What’s Your Favourite Google Analytics Various? 

I actually hope I haven’t scared you away from Google Analytics altogether, as it’s nonetheless an excellent platform. Nevertheless, in case you discover it intimidating, have privateness considerations, or are simply uncomfortable with the idea of “in case you’re not paying for the product, you are the product,” I hope to have proven you that there are some nice options on the market.

Are you utilizing Google Analytics to trace website metrics, or are you utilizing one thing else? Both manner, I’d like to learn your suggestions within the feedback part under.

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