Newfold Digital Acquires YITH to Expand WooCommerce Expertise – WP Tavern

Newfold Digital, the mother or father firm of Bluehost, Yoast, and Net.com, has acquired YITH, a WordPress plugin firm with greater than 100 WooCommerce extensions.

YITH’s has greater than 2.3 million lively installs throughout its suite of merchandise. The corporate hosts 31 plugins on WordPress.org, many which can be lite variations with business upgrades. YITH’s hottest product, the YITH WooCommerce Wishlist plugin, is lively on greater than 900,000 WooCommerce websites.

YITH founder and CEO Nando Pappalardo mentioned he began this endeavor in 2011, in a small condo in Southern Italy. The undertaking later turned YITH, an organization that has grown to make use of 46 folks. All YITH staff, together with its management staff, will be part of Newfold Digital as a part of the acquisition.

“The acquisitions of YITH and Yoast final yr are part of a long-term technique to supply the very best options to our WordPress clients and additional our experience,” Newfold Digital President Ed Jay mentioned.

“As an organization offering WordPress options, we’re all the time in search of alternatives to create higher buyer experiences to assist our clients succeed. YITH will permit us to supply a world-class WooCommerce expertise and make it simpler for our 7 million small enterprise clients to thrive on-line, much like how Yoast helped with web optimization.”

The YITH staff at the moment maintains practically 150 plugins, with a a lot smaller quantity out there on WordPress.org. Jay mentioned that Newfold Digital plans to work with YITH to “increase the plugins out there within the listing to succeed in extra on-line sellers.” 

Pappalardo confirmed that YITH will stay an unbiased model, whereas bettering its merchandise and creating new e-commerce enterprise options at Newfold Digital.

“The one distinction is that now we can have the power and drive of a accomplice that can permit us to interrupt by means of,” Pappalardo mentioned.

“We’ve tons of extra [plugins] on the concept board. Our options will nonetheless be out there on our web site and thru WordPress.org. There aren’t any plans to take away our free merchandise from WordPress.org or change our present assist for them. Present clients will proceed to have the ability to use YITH merchandise as they do at the moment. Moreover, our staff can be exploring new options for our clients but additionally discovering methods to introduce YITH merchandise firstly of the web site course of.”