Two Popular Form Builders Compared

Whether or not you want only a easy contact kind in your web site or one thing extra superior reminiscent of a multi-page kind or survey, one of the best ways to do it’s to make use of a kind builder plugin. On this article, I shall be pitching WPForms vs. Gravity Forms, that are two of the preferred ones at the moment accessible.

WPForms vs. Gravity Types: Function Comparability

Options-wise, each WPForms and Gravity Types share loads of commonalities with regards to core capabilities, and it’s only with a number of the extra specialised issues that variations happen.

Right here is an outline evaluating a number of of the important thing options of every:

Function WPForms Gravity Types
Free plan accessible ✔️
Drag and drop kind builder ✔️ ✔️
Multi-page varieties ✔️ ✔️
Conversational varieties ✔️
Save and proceed (guests can resume kind completion later) ✔️ ✔️
Deserted kind restoration ✔️ ❌ however attainable utilizing conditional logic
Type templates In depth library of built-in ones Restricted library of downloadable ones
Conditional logic ✔️ ✔️
Date picker subject (e.g., for appointment setting) ✔️ ✔️
Restrict variety of entries (e.g., for competitions and polls) ✔️
Quizzes and polls ✔️ ✔️
Fee integrations ✔️ ✔️
Low cost codes ✔️
E-mail advertising service integrations ✔️ ✔️
CRM Integrations Salesforce Agile, Capsule, Zoho
Zapier integration (for automation) ✔️ ✔️
Immediate admin electronic mail notification of kind submissions ✔️ ❌ (however attainable utilizing partial entries and conditional logic)
Spam safety CAPTCHA, honeypot, and Akismet CAPTCHA

Please be aware that a number of the above-listed options could solely be accessible with the dearer pricing plans.

WPForms vs. Gravity Types: Pricing

Each WPForms and Gravity Types have moderately comparable pricing, though WPForms gives 4 plans to select from as an alternative of Gravity Types’ three:

 WPForms: Primary Plus Professional Elite
Value Per Yr $39.50 $99.50 $199.50 $299.50
No. of Domains 1 3 5 Limitless
Moneyback Assure 14 days
Gravity Types: Primary Professional Elite
Value Per Yr $59 $159 $259
No. of Domains 1 3 Limitless
Moneyback Assure 30 days

Please be aware that the subscriptions listed above had been right once I wrote this text and could also be topic to vary at any time.

Neither plugin is out there with a free trial, though a free version of WPForms is out there by way of the WordPress plugin listing, so you should use that with out a license. Understandably, that has minimal options and is just useful in creating issues like elementary contact varieties. Nevertheless, that is perhaps all you want, so possibly check out the free model first, and improve to a premium plan solely as and while you want the additional options? Sadly, no free model of Gravity Types is out there, though there’s an online demo.

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The builders of each plugins provide a moneyback assure so making an attempt them out is comparatively risk-free. Nevertheless, gravity Types have been extra beneficiant on this respect, providing a refund coverage over two weeks longer than that offered by WPForms.

Try WPForms Try Gravity Forms

Person Expertise

Each Gravity Forms and WPForms are well-established form-building plugins and have advanced to be user-friendly and intuitive. Subsequently, they each use drag-and-drop, making kind creation fast and straightforward. Each clearly drew inspiration from Elementor, with the entire kind subject ‘blocks’ positioned in a handy panel, able to be dragged and dropped wherever you want them on the shape.

Right here is an instance of the WPForms interface:

WPForms interface example

And right here is an instance of the Gravity Types interface:

Gravity Forms interface example

If I had been to be persnickety, I desire the look of the WPForms interface, because it has a coloured menu panel that separates it properly from the shape’s work space. Nevertheless, that’s merely a matter of private choice.

In each WPForms and Gravity Types, it’s simple to edit the shape fields as soon as positioned due to integral kind fields editors. These editors are within the ‘Discipline Choices’ (WPForms) or ‘Discipline Settings’ tabs (Gravity Types), and the choices given will rely upon the sphere chosen. Moreover, rearranging the fields within the varieties is simple with each plugins – all you want to do is drag them from their present place and drop them into their new residence.


Type constructing is what each WPForms and Gravity Types plugins are about, though there are particular key variations between the 2, as I shall now clarify.

Type Templates

WPForms is the hands-down winner right here, boasting an unlimited library of 332 pre-made templates throughout the plugin itself. Actually, there are varieties for just about each conceivable situation, reminiscent of contact varieties, accident reviews, buy orders, assembly room registrations, lesson plans, proposals, invites, and plenty of extra.

Then again, Gravity Types offers a comparatively meager number of templates – 13, to be exact. Moreover, these are usually not integral to the plugin itself, and as an alternative, you want to obtain them.

Type Discipline varieties

Each plugins comprise over thirty kind subject varieties. Total, these varieties are fairly constant between the 2, with the one actual distinction being how they’re grouped.

Within the case of WP Types, fields varieties are titled customary, fancy, and fee, whereas Gravity Types categorizes them into the usual, superior, publish, and fee. With each plugins, look forward to finding the fundamentals reminiscent of identify, cellphone quantity, electronic mail deal with, and many others., rubbing shoulders with extra superior ones, for instance, passwords, CAPTCHA, and the like.

If you want to seize bodily signatures, the Professional model of WPForms has a reasonably helpful add-on that may allow you to add a signature subject to your varieties the place customers can ‘draw’ their signatures right into a field.

Quiz and survey fields – together with Likert selection varieties – may be added to each plugins by way of add-ons. Nevertheless, these are solely accessible with the dearer plans of each WPForms and Gravity Types.

Each plugins mean you can embed checkboxes, radio buttons, and dropdowns into your varieties. Checkboxes are good for capturing opt-ins, consents, and preferences, whereas radio buttons and dropdowns are good the place just one selection is allowed, reminiscent of dimension, colour selection, and many others.

Entry Administration

Having lovely varieties is all positive and dandy, however you additionally must handle the info submitted by customers via them successfully.

WPForms makes entry administration tremendous simple, with all the things saved in your web site’s database and accessible via the WordPress dashboard. From there, it’s attainable to do issues reminiscent of mark entries as favorites or learn, and you may as well delete ones you don’t want. Moreover, three primary views can be found: entries overview web page, kind entries web page, and particular person entry web page, and these mean you can drill down into the varied depths of the info. It is usually attainable to look and filter entries and edit, print, or export them. Click here to seek out out extra about WPForms entry administration.

Entry administration in Gravity Forms is a very completely different ball recreation. Firstly, you want to set up the WP-CLI Add-On, after which you may manipulate the info utilizing the WordPress command line. In case you had been questioning, WP-CLI is a device that makes use of a text-based interface whereby you may work together along with your WordPress web site immediately. The upside of that is it’s attainable to do issues sooner than if carried out within the backend of your web site. Nevertheless, you do must know the parameters and syntax of the instructions to do them – yow will discover extra particulars of these here.

For many individuals, notably these new to WordPress, the considered utilizing WP-CLI to handle information in Gravity Types can look reasonably scary and akin to coding. Subsequently, I in all probability converse for these people in saying that I desire WPForms’ information administration preparations, the place all the required capabilities are conveniently sited throughout the WordPress dashboard.

Type Abandonment

The Professional and Elite variations of WPForms embody a kind abandonment add-on that allows you to mechanically ship electronic mail reminders to guests who haven’t absolutely accomplished a kind. That’s similar to deserted cart restoration strategies generally utilized in eCommerce, and is a robust manner of accelerating conversions, as folks usually simply want a little bit nudge to encourage them to finish an motion. It’s notably suited to purposes the place gross sales are at stake, reminiscent of requests for quotations, order varieties, and many others.

Sadly, Gravity Types doesn’t have a devoted deserted varieties facility. Nevertheless, it’s attainable to do it utilizing the partial entries add-on (included with the Professional and Elite variations solely) mixed with conditional logic to ship emails the place varieties are usually not absolutely full.


Each plugins provide a spread of third-party service integrations, starting from advertising via fee gateways to CRMs and plenty of extra. Nevertheless, of the 2 plugins, Gravity Forms has the most extensive list of integrations, a lot of that are direct.

Conversely, WPForms has a much smaller library of integrations. As an alternative, it depends closely on Zapier to do many issues that Gravity Types does immediately, reminiscent of posting the shape submissions as Slack notifications. The draw back of getting to make use of Zapier is value as a result of when you’ve got over 100 duties per 30 days, you have to a premium subscription of that additionally.

One beauty of each plugins is that as a result of they’ve conditional logic, it’s attainable to automate some integrations. For instance, suppose somebody checks a field in your kind agreeing to be added to your electronic mail checklist. In that case, you may use conditional logic to mechanically add their electronic mail deal with to whichever electronic mail integration you might be utilizing, reminiscent of Mailchimp.

Total, in my thoughts, Gravity Types takes the sting over WPForms on the integrations entrance just because it has so many direct ones that finally make issues a lot simpler (and cheaper).

The Verdict

So, you might be in all probability now asking your self which is greatest: Gravity Types or WPForms? The quick reply is, they’re each wonderful plugins for including each easy and superior varieties to your WordPress web site. Nevertheless, personally talking, I might err extra in the direction of WPforms for the next causes:

  • WPForms has an enormous library of 300+ kind templates versus Gravity Types’ pitiful 13.
  • Entry administration is finished via the WordPress dashboard as an alternative of the WordPress command line, as is the case with Gravity Types.
  • WPForms has built-in capabilities to recuperate deserted varieties, thereby rising conversions.
  • The consumer interface is clearer than the one on Gravity Types, though this actually is splitting hairs.

Nevertheless, don’t dismiss Gravity Types outright. Value-wise, its Professional and Elite plans examine very favorably to WPForms, plus it has a for much longer moneyback assure interval (30-days versus 14.) What’s extra, it runs rings round WPForms with regards to integrations, so if these are essential to you, then this plugin could possibly be the one to decide on.

What’s your favourite kind builder plugin, and why? Have you ever used both WPForms or Gravity Types but? And in that case, I’d love to listen to how your experiences with them have been.

On a remaining be aware, you might also like to try the detailed review of WPForms accessible on WPLift.

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