In July 2020, Bing released its first official plugin for WordPress that allowed website homeowners to submit URLS and get their content material listed instantly, as an alternative of ready for the search engine to crawl the positioning. The IndexNow API, which debuted in October 2021, is the following evolution of the Bing URL submissions API, created by Microsoft Bing and Yandex.
Bing Site owners has launched a brand new IndexNow plugin for WordPress websites to make the most of this new protocol. It makes it potential for web sites to inform collaborating serps every time content material is created, up to date, or deleted, in order that the positioning is listed quicker for up to date search outcomes. The Microsoft Bing Webmaster Instruments workforce anticipates that it’s going to reduce the necessity for crawling:
IndexNow is an initiative for a extra environment friendly Web: By telling serps whether or not an URL has been modified, web site homeowners present a transparent sign serving to serps to prioritize crawl for these URLs, thereby limiting the necessity for exploratory crawl to check if the content material has modified. Sooner or later, serps intend to restrict crawling of internet sites adopting IndexNow.
IndexNow can be an initiative for a extra open Web: By notifying one search engine you’ll notify all serps which have adopted IndexNow.
The IndexNow WordPress plugin tracks adjustments in content material and mechanically submits the URLS within the background. It comes with a number of primary options and configuration choices:
- Toggle the automated submission function.
- Manually submit a URL to IndexNow.
- View listing of latest URL submissions from the plugin.
- Retry any failed submissions from the latest submissions listing.
- Obtain latest URL submissions for evaluation.
- Standing on latest profitable and failed submissions
The IndexNow protocol is supported by Microsoft Bing and Yandex. Google is testing the protocol to see if it is sensible for a extra sustainable strategy to indexing the net.
Bing Principal Program Supervisor Fabrice Canel proposed WordPress core integrate the IndexNow protocol however contributors prompt Microsoft hold it as a plugin till it’s extra broadly adopted by main serps and proves that it has a optimistic impact on lowering the necessity for crawling.
“By releasing this plugin, we goal not solely to profit straight away WordPress web sites adopting it, but in addition study, tweak as wanted to sometime launch IndexNow in WordPress core to profit all web sites and all present and upcoming serps adopting IndexNow,” Canel stated on the ticket.
The IndexNow plugin already has 800 lively installs but it surely’s a protracted highway for Microsoft to show that its API is efficient at streamlining indexing for serps. If Google agrees to help it after testing, the protocol could achieve sufficient momentum to draw different serps’ help.